Very simple post today (because you should still all be formulating responses to YESTERDAY’s competition post).
In order for people to buy your product or service, they need to have a super-important piece of psychological criteria:
Archive for July, 2009
Psychological trick for more customers
On July - 28 - 2009
There is a simple technique for making more sales or growing your business. This technique is so simple, in fact, that it seems like a magic trick. There is a prize for people who read this post.
It isn’t magic.. and the psychology is simple. The problem is that 95% of small business owners (large corporates are guilty too!) don’t focus on understanding the psychology of their customers… so they miss the obvious stuff.
Reading this post (and taking the necessary simple action) will ensure your business never suffers from this common mistake…
Simple secret: Gets your stuff done
On July - 27 - 2009
Here’s a very simple yet effective technique for narrowing the gap between planning and action.
Everyone makes plans, to-do lists and brainstorms… very few of us tick off as many tasks as we’d like. Personally, I scribbled massive to-do lists in my handy notebook for years without getting much action to happen.
I made a real big breakthrough when I learnt how to increase my instantly increase my action-taking abilities. Here’s how you can do it too…
Why being negative actually helps
On July - 24 - 2009
Yesterday’s article was a short and sweet burst of negativity into your otherwise comfortable day.
Why would I set such a horrible and negative exercise? The answer is simple: There’s a bunch of benefits to being “constructively negative” – including increased productivity, creativity and effectiveness.
Read on to find out why…
This’ll change your day in 3 mins
On July - 23 - 2009
That massive thing that you’ve been contemplating?
Yeah, you know the one. That huge thing you’ve been procrastinating – hiding from even? (let’s be honest)
I know it’s scary… so much to be gained… and yet if you were to screw up and fail it could really hurt!
Turn customers into cult members
On July - 22 - 2009
What makes a cult a cult?
My definition revolves around the scary “I sold my house and gave the cash to my leader” mentality of the truly trapped.
I guess a cult is defined by the behaviour of its members… or in cases where cash changes hands, I guess we could call them customers.
Failure – It’s the new success
On July - 21 - 2009
When launching a new business, project or idea I believe every switched on entrepreneur should work hard to fail as quickly as possible.
“What?!” I hear you ask…
Yes, Failure (with a big F) is the new success! It is, in fact, often more useful to fail than be successful. Let me explain why…
Enrich your life (guaranteed)
On July - 20 - 2009
There is one technique that stands out from all the rest. The world’s most successful entrepreneurs and business people often share this strategy in common.
It isn’t an NLP technique or some other kind of tool (in fact, it’s hardly psychological). Read on to find out…
Losing track of goals
On July - 16 - 2009
Sometimes even the best laid plans go awry. It’s important not to get too hung up over goals and/or time frames.
If you think back to previous successes or times in life when you’ve really enjoyed yourself, more often than not it’s because the plan, the map and/or schedule gets chucked out the window.
Outcomes are important – knowing where you’re headed is critical.
Detours, diversions and delays are often the spice of life.
One reason why “The Secret” was wrong
On July - 15 - 2009
The movie the secret did a fantastic job popularising “the law of attraction” and introducing new people to the entrepreneur’s self-help movement.
One area where the film went wrong is the presupposition that the law of attraction was the number one line in the sand between those who are successful business and those who aren’t.
While utilising the law of attraction (and a $%&*load of action) is important for business & financial results, my experience has taught me that there is another, more important factor, that will determine your success.
