Peter Shallard

Smart entrepreneurs know the value of landing that “big fish” client or customer. Check out the business networking tips cheat sheet here…

Business networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action – just a tiny bit of time invested can generate 80% of your business!

The reason? The clients really worth having will never beat down your door to meet you and probably won’t respond to your advertising either.

If you’re in retail or there is no such thing as a “big-fish” customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.

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Seth Sternberg, CEO of start up dotcom company Meebo, yesterday published a “how to” guide on literally “start-ing up” business ideas. From idea to empire – he covers it all off with the wisdom of a true geek entrepreneur.

I took the following two points away – from this practical, how-to guide:

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Why do so many people say they’re interested in becoming “successful” entrepreneurs and do nothing about it?

How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven’t “got-it-together” yet?

I’m sick of it and it’s time to have a rant.

Read on to find out what holds these wannabes back and what you can do to get results FAST…

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My internet activity has taken a back seat in the last few days.

Unfortunately, this happens from time to time – due to the reality of “real world” business.

The cool thing is, real world busy-ness usually means there are some big profits around the corner.

Why?

It is still enormously easier to make money as an entrepreneur in the “real world”. If you’re struggling, then use these three tactics to bring in more profits:

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The last blog article I wrote was all about identifying a target market and giving them what they want…

Even if “what they want” isn’t something you’d normally offer.

Basically, the big biz opportunity lies in being unique by offering something (or a combination of things) that no-one else does.

This business tried to use the technique that the dog-lovers cafe was so successful with, but got it tragically wrong…

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A quick way to guarantee customers keep coming back

I was walking down the main street of Sydney’s sunny Surry Hills when I spotted a business using a technique I had never seen before. This tactic was a sure-fire guarantee for bringing customers into the business, plus it also mastered customer retention.

In the process of murdering the competition (in a saturated marketplace!), these guys had developed a hugely powerful, super-low-cost technique that hinges on a simple principal even a five-year-old can understand.

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