Peter Shallard

Every year Time magazine (and your similar local publications) run a collaboration piece on what to expect in the upcoming year.

Various experts across a range of industries weigh in to share a pearl of wisdom or two.

Seth Godin decided to do the same (only better) this year, by publishing a free ebook collection of business leaders, bloggers and pundits expounding on the significance of a single, individually selected idea.

This ebook What Matters Now includes short (200 word) articles from around 70 authors.

It’s a must read for any entrepreneur and really, for anyone who cares about doing anything significant in business.

In an effort to share the book with five million readers, Seth is encouraging bloggers to add their own 200 words on a particular idea.

Check out my riff (and download your copy of the ebook) below:

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Selling is a critical, make-or-break skill for every entrepreneur

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.

As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let them burn out.

Many business owners make the mistake of assuming sales management is easy, but without the right skill toolbox, it will always be an uphill struggle.

This article (1st of a series) breaks down a simple psychological formula which you can use to inspire top performance from your sales people and yourself.

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I’m always pushing my clients and readers (and myself) to shorten the gap between actually doing stuff (important business activity)… and just thinking about it.

As entrepreneurs, it’s a psychological game that we struggle with. The more “intellectual” our background, the more we tend to “plan” and over-analyse things before taking action.

Here’s a new angle you might not have considered: This Thinking-Action Gap affects our customers too!

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I’ve got a fantastic idea for my business. I bet you’ve got a couple too.

My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.

… So today I got started on it by checking all my favourite news sites, making a snack and catching up with an old friend on the phone. Then it felt like I deserved to watch a little television.

Suddenly, what’s left of the day has gone. Business hours are over. As I drove home, I told myself I’ll get stuck in tomorrow, after a relaxing evening and a good nights sleep.

The Self Sabotage monster strikes again!

This article uncovers the psychology of self sabotage and gives you practical tips on how best to overcome it…

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