Entrepreneurs dream big, get a feeling, fired up and …
Books get picked up. Meetings are held. Seminars attended.
Sometimes, the “fired up” feeling remains for a while.
Then, it gets too hard and it’s easier to not bother.
People go back to their old life. Businesses operate instead of innovate. Nothing extraordinary happens.
Meet me, Peter Shallard – “Behind-the-Scenes” psychology expert and strategist (psycho-strategist?) to successful big business & clued-up entrepreneurs… I’m a newbie blogger too.
I help entrepreneurs master the psychology and practical strategy that turns ideas into business empires
…. even if they’re in a weird industry, are totally in-experienced… or are multi-millionaires shooting for another slam-dunk success.
That means being skilful at:
- Rapidly re-programming mental habits and behavioural patterns
- Shedding light and making sense of people in new, meaningful ways
- Creating practical, achievable action steps and strategies
- Implementing powerful blueprints and formulas that create profit
- Igniting real motivational drive that’s powerful and consistent
- Helping build a career or business where extraordinary is mandatory
- Coaching, supporting and guiding every step along the way
Having stayed hidden (working hard) in the corporate “real world” – I’m now experimenting with translating my real world experience, ideas, musings and rants to the world of the internet.
My secret has always been to give people what they need the most – practical things to do, learn and experience that take them closer to their business dream, while simultaneously making things easier.
I’m the go-to guy when smart people or businesses need a rapid change that works – easily, and right away.
I help out as a:
- Psychologist
- Strategist
- Coach
- Trainer
- Consultant
My approach teaches people to model their actions on successful business leaders who have “been-there-and-done-that”. In other words, I teach my clients to replicate what works.
My background is in the incredible field of NLP, which is essentially the science of psychological modelling – a practical method for discovering the differences between super-achievers and the people who are stuck dreaming. Thirty years of replicating excellence (in a huge range of fields) makes the NLP toolbox quite exciting! Read the FAQ for more info.
I started out running my own business – a private therapy practice where we used NLP to create rapid success with the most interesting people.
We resolved problems ranging from quitting smoking through to clinical depression and anxiety disorders.
These days, I have fun helping entrepreneurs (corporate, small biz or otherwise) build extraordinary businesses by
- Applying super-effective psychological models to innovate products, services and business process
- Helping communicate and market to customers in unconventional and extraordinary ways that produce huge ROI
- Coaching, training and developing staff to be exceptional in their roles (and life!)
Additionally, I sit on the executive committee of the Australian Board of NLP in an effort to aid them in achieving their admirable goals.
I live in Sydney, Australia (and on aeroplanes), love to ski, practice yoga and play tennis.
Turn your idea into an empire with practical tips and detailed advice on the blog.




