Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

What is it you actually do?


With this website?


This website is very much a work in progress. Years spent consulting to just a handful of select (but very cool) clients has driven me to desire the opposite – a medium for mass broadcasting of useful and unusual ideas…. the internet.

I’ve got a bunch of stuff about growing businesses to share – my main goal is to explore new business models and connect with like minded, interesting folks.


As a coach or consultant:


I sit down with entrepreneurs and ask a bunch of unusual questions. Together, we quickly work out what it is that prevents them from achieving theirĀ  business goals.


Next, I help the person make the shifts in thinking and behaviour necessary to resolve those problems, by applying a bunch of psychological tools. These can range from white-board exercises to brain bending mental techniques that make changes at the most unconscious level.


Then, we look at putting a whole series of super powerful tactics and strategies into action – these crack the code on tricky issues like finding new customers, retaining old ones and generating more profit.


Basically, we do some off-the-wall stuff, in a focused and private environment. We have a lot of fun while creating total clarity about what has to happen in order for you to achieve your outcome.


Additionally, I help my clients put together an action plan specific to them – no fluff or abstract principals. You walk away with practical steps to put into action tomorrow.


As a trainer:


I teach groups of people strategies and techniques to get superiors results as leaders within their business, industry or profession.


Again, the emphasis is on practical, achievable action steps and the knowledge and understanding that mean that participants can leave the training with total confidence and certainty that they know what to do to move forward.


What is Neuro Linguistic Programming?


Neuro Linguistic Programming (NLP) is a psychological method for “modelling” effective thinking and behaviour from exceptional individuals in all areas of life and business.


What does that mean/What does NLP offer me?


In the last thirty (plus) years, NLP practitioners have modelled effective strategies in a huge range of areas. This psychological approach allows us to distill the practical essence of powerful business and money-making techniques.


This means that NLP offers a “tool-box” of specific techniques to empower people to:

  • Get rid of the mental roadblocks that prevent success
  • Learn relevant tools to get ahead in specific industries
  • Become charismatic leaders
  • Communicate in highly effective ways
  • Understand & successfully market to more people
  • Build innovative businesses
  • Do it all faster, without the steep learning curve


I don’t actually offer NLP training of any kind – but I can definitely recommend a good place to find out more/get training.


But how can you help my unique situation/specific industry/business etc that you know nothing about?


Good question. I actually know very little about specific businesses or the details of most entrepreneur’s lives – I do know a huge amount about the psychological processes that extraordinary successful business people use intuitively.


You plug in the specifics and I’ll show you the process.


The great thing about NLP is that it’s all about processes – not content. To clear up someone’s baggage, you don’t have to know what the baggage is, just the “how” part of getting rid of it. Simmilarly, a lengthy review of all your marketing is not required – instead, I pass over the blueprints that change the game instantly!


How do you help organisations specifically?


In two ways:

  1. Developing staff and key leaders to be exceptional within their roles.
  2. Assisting the organisation, as a consultant, to implement various strategies and techniques that are modelled from extraordinary businesses.


Still don’t quite understand?


The work I do is highly subjective – no consultation has even been the same. My focus is on helping individuals “click” and then take massive, intelligent action. The actual content of consultations varies enormously.


If you’re thinking that you’re interested, but you’re not quite sure, take a look at the blog and keep up with what happens there. You’ll soon see some clarity, make sense of things and get a feel for it.