Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Lizard Brain Fear: A psychological shortcut for overcoming it

Posted by Peter Shallard On March - 8 - 2010

The term “Lizard Brain” has been thrown around the blogosphere a whole bunch lately thanks to Seth Godin’s phenomenal new book Linchpin.
I first heard the term from international direct response marketing legend John Carlton, who has also been harping on and on about Lizard Brain Fear (and why entrepreneurs must overcome it) for years.
From a [...]

The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 2009

Selling is a critical, make-or-break skill for every entrepreneur

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.
As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let [...]

The Entrepreneur’s self sabotage explained

Posted by Peter Shallard On December - 3 - 2009

I’ve got a fantastic idea for my business. I bet you’ve got a couple too.

My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.

… So today I got started on it by checking all [...]

The mental formula for Sales Management It doesn’t matter whether you’re involved in any kind of selling or not, this fourth step in my Sales Management series is useful for everyone.

Why? Because it’s all something both you and I all need all the time.

Sales people need to it the most. For every entrepreneur, or at least the successful ones, it is the fundamental ingredient in any given day, project or business!

Read on to discover why…

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Opportunity alert – you’ll be glad you read this

Posted by Peter Shallard On January - 15 - 2010ADD COMMENTS

Hi faithful readers!

Just a very quick note to let you know of a fantastic opportunity for entrepreneurs that will pop up early next week…

I don’t often shout out recommendations or give advice, but there is an opportunity you really need to take advantage of. If you’re an entrepreneur (or wish you were), read on…

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Have a vivid image of your goalThis is the third in a series of articles that break down the exact formula you need to smash sales targets… no matter if they’re your own, or your teams goals.

If you’ve been following the series (and you should be!… subscribe here) then you’ll be aware we’re building up an acronym of steps. So far we’ve got G (Great beliefs) and R (Reasons to act).

Read on to find out (and profit from) the next step:

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This will change the way you feel about business and life

Posted by Peter Shallard On January - 9 - 20103 COMMENTS

Joshua Bell challenges your perceptionWashington, DC Metro Station on a cold January morning.

A man with a violin plays six Bach pieces for about 45 minutes. During that time approximately two thousand people passed  through the station, most of them on their way to work.

After 3 minutes a middle-aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule.  
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Motivation carrot anyone?It doesn’t matter if you’re running a mum & dad startup, an enormous sales team or working for yourself as a basement internet marketer…

Sales Management is critical to your business success.

If you’re one of those people who is passionate about an idea but feeling icky about selling it, then your personal, inner sales management is even more critical.

This article is the 2nd part of a series where I break down a simple psychological formula.

The formula is used by sales and management wizards to lead their teams (and themselves) towards blisteringly hot sales performance… and everything (the reward and impact) that comes with that.

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Free ebook you need to read this Christmas

Posted by Peter Shallard On December - 18 - 20093 COMMENTS

what-matters-now-free-ebook-downloadEvery year Time magazine (and your similar local publications) run a collaboration piece on what to expect in the upcoming year.

Various experts across a range of industries weigh in to share a pearl of wisdom or two.

Seth Godin decided to do the same (only better) this year, by publishing a free ebook collection of business leaders, bloggers and pundits expounding on the significance of a single, individually selected idea.

This ebook What Matters Now includes short (200 word) articles from around 70 authors.

It’s a must read for any entrepreneur and really, for anyone who cares about doing anything significant in business.

In an effort to share the book with five million readers, Seth is encouraging bloggers to add their own 200 words on a particular idea.

Check out my riff (and download your copy of the ebook) below:

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The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 20091 COMMENT

Selling is a critical, make-or-break skill for every entrepreneur

The secret to Sales Management

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.

As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let them burn out.

Many business owners make the mistake of assuming sales management is easy, but without the right skill toolbox, it will always be an uphill struggle.

This article (1st of a series) breaks down a simple psychological formula which you can use to inspire top performance from your sales people and yourself.

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How to shorten the gap between thinking and action

Posted by Peter Shallard On December - 7 - 20092 COMMENTS

Could this guy be a little more pro-active? I’m always pushing my clients and readers (and myself) to shorten the gap between actually doing stuff (important business activity)… and just thinking about it.

As entrepreneurs, it’s a psychological game that we struggle with. The more “intellectual” our background, the more we tend to “plan” and over-analyse things before taking action.

Here’s a new angle you might not have considered: This Thinking-Action Gap affects our customers too!

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The Entrepreneur’s self sabotage explained

Posted by Peter Shallard On December - 3 - 20092 COMMENTS

Rwoaar! Scary self sabotage monsterI’ve got a fantastic idea for my business. I bet you’ve got a couple too.


My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.


… So today I got started on it by checking all my favourite news sites, making a snack and catching up with an old friend on the phone. Then it felt like I deserved to watch a little television.


Suddenly, what’s left of the day has gone. Business hours are over. As I drove home, I told myself I’ll get stuck in tomorrow, after a relaxing evening and a good nights sleep.


The Self Sabotage monster strikes again!


This article uncovers the psychology of self sabotage and gives you practical tips on how best to overcome it…

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FACT: You’re not good enough to play a 110% game

Posted by Peter Shallard On November - 26 - 20094 COMMENTS

You're not good enough to play at 110%Ever get frustrated with where you’re at in life or business?


I’m talking about those moments where we turn around, look at our selves with unusual honesty and realise that we’re not living up to our full potential.


Ever feel like you could have done better, tried a little harder or made more of a commitment?


I get these moments all the time – especially on those days where I don’t have meetings or client consultations… Those days, in other words, where I have total freedom over how I spend (or waste) my time.


No one ever plays the game of life at 100% and this article reveals the psychological reasons why.


Additionally, you’ll learn a proven and simple technique that consistently increases your performance – the easy way… even if you’ve never genuinely given anything “your all” before.

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