Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Lizard Brain Fear: A psychological shortcut for overcoming it

Posted by Peter Shallard On March - 8 - 2010

The term “Lizard Brain” has been thrown around the blogosphere a whole bunch lately thanks to Seth Godin’s phenomenal new book Linchpin.
I first heard the term from international direct response marketing legend John Carlton, who has also been harping on and on about Lizard Brain Fear (and why entrepreneurs must overcome it) for years.
From a [...]

The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 2009

Selling is a critical, make-or-break skill for every entrepreneur

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.
As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let [...]

The Entrepreneur’s self sabotage explained

Posted by Peter Shallard On December - 3 - 2009

I’ve got a fantastic idea for my business. I bet you’ve got a couple too.

My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.

… So today I got started on it by checking all [...]

Entrepreneur Emergency: 6 questions to ask when things go bad

Posted by Peter Shallard On November - 12 - 2009ADD COMMENTS

Entrepreneur CrisisThings going pear-shaped or “the $#*% hitting the fan” are a reality of being in business.

The way we deal with those crisis situations speaks volumes on our character. It is one of the big psychological differences that widens the gulf between successful and struggling entrepreneurs.

This super short article is guaranteed to give you a powerful,”take away” tool for transforming disaster scenarios.

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The Entrepreneurs Dilemma

Posted by Peter Shallard On November - 10 - 200921 COMMENTS

The big dilemma in actionOn a sunny day last week, I walked through the historic Sydney suburb of Glebe for no other purpose than to enjoy a cafe lunch and browse 2nd hand book stores.

What I was to discover, however, was startling proof of “The Entrepreneur’s Dilemma”.

This is a social-psychological phenomena that plagues innocent business owners – sowing the seeds of self-doubt and financial disaster.

Want to know what it is?

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Business Success Formula (mountain)Regular readers of my blog will be familiar with my habit of over-the-top headlines.


Fear not! This article really does deliver. Earlier in the week I published a summary of a leadership strategy I presented at my client’s bootcamp conference (hosted miles from anywhere, in the mountains).


Today’s article reveals the formula for business success that the company as a whole is adopting – including some startling insights for entrepreneurs and business owners of all kinds.

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Leadership Cheat-Sheet (insights from the mountains)

Posted by Peter Shallard On October - 28 - 20094 COMMENTS

Leadership Cheat-SheetI was recently invited to give a talk on the basics of leadership – at a closed door corporate event which one of my clients hosted for their retail management staff.

It was out in the mountains – I got to fly back to the city while the managers face three days of leadership/team metaphor… a.k.a. Gruelling physical challenge.

The very cool, diverse group of people helped me figure out (and apply real world examples to) the following psychological criteria for exceptional leadership.

Best of all, it’s a acronym (who needs another numbered list anyway?):

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This video changes everything – your life and your business

Posted by Peter Shallard On October - 19 - 20092 COMMENTS

I rarely find videos relevant and interesting enough to share with you. This one however, is out of this world.

Click to read the rest of this entry – you’ll enjoy a severe shake up of your world view:

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cold-calling-tips-freezingCold calling tips and sales techniques leave most sales-people in the cold.

Most companies and biz owners would rather pretend cold calling doesn’t work than spend time calling freezing cold prospects.

Don’t let yourself (or your business) ignore these cold calling tips while your competitors are (secretly) using it as a bottomless goldmine…

BEST PART: The tips below literally make cold calling so comfortable, your grand mother could do it (and make loads of sales).

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Want more big clients? 5 tips for business networking

Posted by Peter Shallard On September - 23 - 20092 COMMENTS

Smart entrepreneurs know the value of landing that “big fish” client or customer. Check out the business networking tips cheat sheet here…

business-networking-tipsBusiness networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action – just a tiny bit of time invested can generate 80% of your business!

The reason? The clients really worth having will never beat down your door to meet you and probably won’t respond to your advertising either.

If you’re in retail or there is no such thing as a “big-fish” customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.

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How to start up business ideas

Posted by Peter Shallard On September - 22 - 2009ADD COMMENTS

Seth Sternberg, CEO of start up dotcom company Meebo, yesterday published a “how to” guide on literally “start-ing up” business ideas. From idea to empire – he covers it all off with the wisdom of a true geek entrepreneur.

I took the following two points away – from this practical, how-to guide:

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Stop making excuses – learn to make money now

Posted by Peter Shallard On September - 17 - 20094 COMMENTS

Why do so many people say they’re interested in becoming “successful” entrepreneurs and do nothing about it?

How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven’t “got-it-together” yet?

I’m sick of it and it’s time to have a rant.

Read on to find out what holds these wannabes back and what you can do to get results FAST…

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3 tactics for small business profits

Posted by Peter Shallard On September - 16 - 2009ADD COMMENTS

My internet activity has taken a back seat in the last few days.

Unfortunately, this happens from time to time – due to the reality of “real world” business.

The cool thing is, real world busy-ness usually means there are some big profits around the corner.

Why?

It is still enormously easier to make money as an entrepreneur in the “real world”. If you’re struggling, then use these three tactics to bring in more profits:

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