The term “Lizard Brain” has been thrown around the blogosphere a whole bunch lately thanks to Seth Godin’s phenomenal new book Linchpin.
I first heard the term from international direct response marketing legend John Carlton, who has also been harping on and on about Lizard Brain Fear (and why entrepreneurs must overcome it) for years.
From a [...]
Selling is a critical, make-or-break skill for every entrepreneur
If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.
As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let [...]
I’ve got a fantastic idea for my business. I bet you’ve got a couple too.
My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.
… So today I got started on it by checking all [...]
The last blog article I wrote was all about identifying a target market and giving them what they want…
Even if “what they want” isn’t something you’d normally offer.
Basically, the big biz opportunity lies in being unique by offering something (or a combination of things) that no-one else does.
This business tried to use the technique that the dog-lovers cafe was so successful with, but got it tragically wrong…
A quick way to guarantee customers keep coming back
I was walking down the main street of Sydney’s sunny Surry Hills when I spotted a business using a technique I had never seen before. This tactic was a sure-fire guarantee for bringing customers into the business, plus it also mastered customer retention.
In the process of murdering the competition (in a saturated marketplace!), these guys had developed a hugely powerful, super-low-cost technique that hinges on a simple principal even a five-year-old can understand.
Jobs and careers are at the top of everyone’s mind during a recession or GFC.
Specifically, how do I get into an industry or business that is recession and depression proof? What will guarantee that I won’t be affected?
Being able to spot the “safe bets” or fantastic opportunities has nothing to do with reading a list of the Top 10 recession proof jobs.
I could give you that list but very few people would actually do anything with it. Instead, why not wise up to this technique for understanding the recession and why certain jobs will be murdered early while others are guaranteed permanent security?
Starting a home business is something that everyone dreams about, usually when we’re stuck in a distressing 9-to-5 rut.
Wishes of making money at home usually happen around 3pm on Tuesday afternoon. Sigh.
The grim reality of home-based business opportunities is this: Only a tiny percentage of home entrepreneurs ever achieve financial freedom!
Want a guaranteed method for money-making? Get a job. Read on to discover the truth about why home businesses don’t work…
So I was having a bit of a twitter chat with a friend and fellow nlper about the power of testimonials… specifically; when you get other people to get them on your behalf.
This chat made me wonder if I should reveal a secret formula I use with my clients to get truly gushing, powerful testimonials. I’ve never given this away for free before…
This psychological (but simple) sales technique is being used by some of the world’s top entrepreneurs, including a bunch of personal development and internet marketing gurus.
Fear of being let down, disappointed or ripped off is the biggest roadblock to any successful sale. This technique literally eliminates “prospect fear” by building a very unique kind of trust.
The strategy is unique because not too many marketers, salespeople or entrepreneurs are using it yet. They will be soon.
Hear it here first…
I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.
I’ve got to admit, the logic is appealing:
If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!
The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.
There is a psychological “a-ha” (I call it a “Eureka” moment) that every successful entrepreneur just “gets” at some point in their career. Usually just before they absolutely master the science of achievement.
Thing is, it isn’t easy to “get”… it fact, it is one of the most painful lessons you’ll ever learn.
The secret lies in knowing this, expecting the hurt… and then going for it anyway. Really, the lesson is all about embracing pain.
Let me explain…
As a Master Practitioner of NLP I get to meet a lot of people who have jumped on board the self-development/human-potential movement. More often than not, these people are big believers in “the power of positive thinking”.
What they don’t know is that, at a psychological level, positive thinking and affirmations can cause major damage to your thinking and ability to get motivated. Ultimately, positivity can damage your results – in life and business.
Read on to find out the one technique that eliminates this problem – it’s roughly thirty times more effective than positivity…
A lot of entrepreneurs and sales people believe that in order to be successful in sales, the greasy persona of a classic rip-off artist is required.
The real truth is this: the best (most successful) businesses are built around ethical sales conducted with integrity. Find out the essential “how-to” guide to sales with integrity and watch your business (sales and referrals) grow…
