Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Lizard Brain Fear: A psychological shortcut for overcoming it

Posted by Peter Shallard On March - 8 - 2010

The term “Lizard Brain” has been thrown around the blogosphere a whole bunch lately thanks to Seth Godin’s phenomenal new book Linchpin.
I first heard the term from international direct response marketing legend John Carlton, who has also been harping on and on about Lizard Brain Fear (and why entrepreneurs must overcome it) for years.
From a [...]

The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 2009

Selling is a critical, make-or-break skill for every entrepreneur

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.
As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let [...]

The Entrepreneur’s self sabotage explained

Posted by Peter Shallard On December - 3 - 2009

I’ve got a fantastic idea for my business. I bet you’ve got a couple too.

My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.

… So today I got started on it by checking all [...]

How to change other peoples behaviours

Posted by Peter Shallard On July - 14 - 20091 COMMENT

Now is that a straight forward, in-your-face, title for a blog post or what?

Today, I’m going to share with you a technique to change other people’s behaviours – you should be able to read & use this in five minutes… it’s that easy.

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Sales techniques to sell ideas

Posted by Peter Shallard On July - 13 - 2009ADD COMMENTS

Sales strategies or tools are often considered as dirty mind tricks by those of us who don’t have the experience of working in sales (or our own business).

Everyone needs to pay attention to the latest techniques that sales people are employing. Here are a couple of important reasons why:

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What prevents you quitting your day job? (part 2)

Posted by Peter Shallard On June - 1 - 2009ADD COMMENTS

We’ve established that the biggest obstacle most people face, when it comes to setting a new direction for life and work, is fear.


Even when you’re totally prepared and ready to get decisive and take action, a little knot of terror in your stomach usually remains. So let’s find out how to get rid of it…

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What prevents you quitting your day job?

Posted by Peter Shallard On May - 27 - 2009ADD COMMENTS

Whether you’re giving up a secure job to do what you love, or creating any major change for yourself, there is one psychological secret you need to “get”.


This post (and the series that  follow it) provides insights into overcoming the psychological obstacle that pops up when we humans start getting ambitious. Read on for practical tools to overcome this and the more subtle self-sabotage techniques like procrastination and analysis paralysis.


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New blog goes live!

Posted by Peter Shallard On May - 24 - 20093 COMMENTS

Hi Everyone,


I’m proud to launch this new project today. Join me in building a community of people who are willing to say “average is not good enough!”.


I aim to make this blog a place where people, who are committed to making “extraordinary mandatory”, can come to connect with and benefit from the “how-to” tools and knowledge necessary for creating a lasting impact.

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