Sales strategies or tools are often considered as dirty mind tricks by those of us who don’t have the experience of working in sales (or our own business).
Everyone needs to pay attention to the latest techniques that sales people are employing. Here are a couple of important reasons why:
- Advertisers are using this stuff on you all the time – get back control of your consumer decisions by wising up
- If you want to be able to sell an idea then the same sneaky tricks will ensure you win every time
For me, both of these points are important, but it was the last that had me pick up a sales “how-to” guide and start swotting.
Any linguistic trick that’s focused on having people change their minds (and keep the change!) is, to me, worth knowing.
My 1% challenge for today (if you’re reading this, congrats on migrating from email to blog) is to get out of your comfort zone:
Learn and use a sneaky, dirty sales trick… in an ethical manner which makes the world (at least for one person) a slightly better place.
Try selling a empowering idea to someone who really needs it … shouldn’t be hard to find a test subject.
Peter Shallard
