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	<title>Peter Shallard &#187; Copywriting</title>
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	<link>http://www.petershallard.com</link>
	<description>The Shrink For Entrepreneurs</description>
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		<title>7 Psychological tips for getting in the writing zone</title>
		<link>http://www.petershallard.com/7-psychological-tips-for-getting-in-the-writing-zone/</link>
		<comments>http://www.petershallard.com/7-psychological-tips-for-getting-in-the-writing-zone/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 02:41:56 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Inside your Mind]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Relaxation]]></category>
		<category><![CDATA[Self-Sabotage]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=760</guid>
		<description><![CDATA[These days most entrepreneurs are blogging (if not, why not?) and all business owners regularly have to write other significant *stuff*. Just the other day, I helped a client write a job advertisement (using psychological tricks) to attract super-awesome candidates, for example. Writing is important. It&#8217;s one of the most significant and common &#8220;acts of business&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.petershallard.com/7-psychological-tips-for-getting-in-the-writing-zone/" title="Permanent link to 7 Psychological tips for getting in the writing zone"><img class="post_image alignleft" src="http://www.petershallard.com/wp-content/uploads/2010/06/7-psychological-tips-for-getting-in-the-writing-zone.jpg" width="200" height="200" alt="Writer's Block" /></a>
</p><p>These days most entrepreneurs are blogging (if not, why not?) and all business owners regularly have to write other significant *stuff*. Just the other day, I helped a client write a job advertisement (using psychological tricks) to attract super-awesome candidates, for example.</p>
<p><strong>Writing is important.</strong> It&#8217;s one of the most significant and common &#8220;acts of business&#8221; we have to perform. We all have varying levels of skill as writers, but we can learn better strategies at any point.</p>
<p>Despite the importance of writing and despite the ease of up-skilling, hardly anyone knows how to get<strong><em> in the zone </em><span style="font-weight: normal;">to produce top quality written material. This is about </span>having the state<span style="font-weight: normal;"> of creativity (or productivity, or whatever is relevant) </span>on tap<span style="font-weight: normal;">&#8230; ready to go, when ever you need it. </span></strong></p>
<p>Sound like a skill you&#8217;d like to master? Use these 7 <strong>Psychological</strong> tips to flip the switch and turn on top-notch writing at will:</p></p>
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		<slash:comments>4</slash:comments>
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		<title>Q&amp;A with Seth Godin &#8211; Shortcut to figuring out your superpower</title>
		<link>http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/</link>
		<comments>http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 05:34:29 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Careers that Count]]></category>
		<category><![CDATA[Mind Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Purpose]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=742</guid>
		<description><![CDATA[At least, that’s title of the post I’d like to write &#8211; if only my annoying sense of morals would allow it! I got a chance to pick Seth’s brain last week and thought you&#8217;d benefit from a field report of the Q&#38;A. To be 101% honest, calling it a “Q&#38;A” would be like calling [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/" title="Permanent link to Q&#038;A with Seth Godin &#8211; Shortcut to figuring out your superpower"><img class="post_image alignleft" src="http://www.petershallard.com/wp-content/uploads/2010/06/q&a-with-seth-godin.jpg" width="200" height="200" alt="Seth Godin Q&A" /></a>
</p><p>At least, that’s title of the post I’d like to write &#8211; if only my annoying sense of morals would allow it! I got a chance to pick Seth’s brain last week and thought you&#8217;d benefit from a field report of the Q&amp;A.</p>
<p>To be 101% honest, calling it a “Q&amp;A” would be like calling a <a title="Manatees on wikipedia" href="http://en.wikipedia.org/wiki/Manatee" target="_blank">Manatee</a> a &#8220;beautiful, graceful sea-swan&#8221;.</p>
<p><strong>The reality:</strong> I snuck into a webinar for <em>female</em> business people of Australia, that Seth was participating in.</p>
<p>Not only was I not in Australia at the time, but my wig was totally unconvincing too.</p>
<p>Nevertheless, when they opened up the floor for questions and some 600 women clamoured to have their queries answered, my question somehow got through.</p>
<p><strong>I asked Seth:</strong></p>
<p><strong>“What advice do you have for someone who struggles to define their superpower?”</strong></p>
<p><strong></strong></p>
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		<slash:comments>11</slash:comments>
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		<title>Here is a quick way to get rid of your prospects fear</title>
		<link>http://www.petershallard.com/here-is-a-quick-way-to-get-rid-of-your-prospects-fear/</link>
		<comments>http://www.petershallard.com/here-is-a-quick-way-to-get-rid-of-your-prospects-fear/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 02:00:49 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=433</guid>
		<description><![CDATA[This psychological (but simple) sales technique is being used by some of the world&#8217;s top entrepreneurs, including a bunch of personal development and internet marketing gurus. Fear of being let down, disappointed or ripped off is the biggest roadblock to any successful sale.  This technique literally eliminates &#8220;prospect fear&#8221; by building a very unique kind [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This psychological (but simple) sales technique is being used by some of the world&#8217;s top entrepreneurs, including a bunch of personal development and internet marketing gurus.</p>
<p>Fear of being <strong>let down, disappointed or ripped off</strong> is the biggest roadblock to any successful sale.  This technique literally eliminates &#8220;prospect fear&#8221; by building a very unique kind of trust.</p>
<p>The strategy is unique because not too many marketers, salespeople or entrepreneurs are using it yet. They will be soon.</p>
<p>Hear it here first&#8230;</p></p>
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