Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Turn customers into cult members

Posted by Peter Shallard On July - 22 - 2009

What makes a cult a cult?

My definition revolves around the scary “I sold my house and gave the cash to my leader” mentality of the truly trapped.

I guess a cult is defined by the behaviour of its members… or in cases where cash changes hands, I guess we could call them customers.

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