It’s true… at least for 99% of wannabe entrepreneurs and their businesses. Customers don’t really give a s*** about you, your product or your business.

The good news? It doesn’t have to be that way and the alternative means better retention, more sales, raving fans and big profits.

Creating caring customers doesn’t have to be hard. Today I’m sharing the psychological secret that can systematically turn crowds of strangers into hordes of loving clients. Here’s how to make it happen…

I’m always pushing my clients and readers (and myself) to shorten the gap between actually doing stuff (important business activity)… and just thinking about it.

As entrepreneurs, it’s a psychological game that we struggle with. The more “intellectual” our background, the more we tend to “plan” and over-analyse things before taking action.

Here’s a new angle you might not have considered: This Thinking-Action Gap affects our customers too!

On a sunny day last week, I walked through the historic Sydney suburb of Glebe for no other purpose than to enjoy a cafe lunch and browse 2nd hand book stores.

What I was to discover, however, was startling proof of “The Entrepreneur’s Dilemma”.

This is a social-psychological phenomena that plagues innocent business owners – sowing the seeds of self-doubt and financial disaster.

Want to know what it is?

Cold calling tips and sales techniques leave most sales-people in the cold.

Most companies and biz owners would rather pretend cold calling doesn’t work than spend time calling freezing cold prospects.

Don’t let yourself (or your business) ignore these cold calling tips while your competitors are (secretly) using it as a bottomless goldmine…

BEST PART: The tips below literally make cold calling so comfortable, your grand mother could do it (and make loads of sales).

Smart entrepreneurs know the value of landing that “big fish” client or customer. Check out the business networking tips cheat sheet here…

Business networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action – just a tiny bit of time invested can generate 80% of your business!

The reason? The clients really worth having will never beat down your door to meet you and probably won’t respond to your advertising either.

If you’re in retail or there is no such thing as a “big-fish” customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.

Why do so many people say they’re interested in becoming “successful” entrepreneurs and do nothing about it?

How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven’t “got-it-together” yet?

I’m sick of it and it’s time to have a rant.

Read on to find out what holds these wannabes back and what you can do to get results FAST…

My internet activity has taken a back seat in the last few days.

Unfortunately, this happens from time to time – due to the reality of “real world” business.

The cool thing is, real world busy-ness usually means there are some big profits around the corner.

Why?

It is still enormously easier to make money as an entrepreneur in the “real world”. If you’re struggling, then use these three tactics to bring in more profits:

This psychological (but simple) sales technique is being used by some of the world’s top entrepreneurs, including a bunch of personal development and internet marketing gurus.

Fear of being let down, disappointed or ripped off is the biggest roadblock to any successful sale.  This technique literally eliminates “prospect fear” by building a very unique kind of trust.

The strategy is unique because not too many marketers, salespeople or entrepreneurs are using it yet. They will be soon.

Hear it here first…

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:

If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!

The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.

Very simple post today (because you should still all be formulating responses to YESTERDAY’s competition post).

In order for people to buy your product or service, they need to have a super-important piece of psychological criteria: