Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

You are either passionate or insane – choose now

Posted by Peter Shallard On February - 2 - 2010

Steve Jobs has a message for you I recently stumbled across a rare (and incredible) video interview (watch it below) of two of the most revolutionary, technological magicians of this age: Microsoft’s Bill Gates and Apple’s Steve Jobs.

Right at the end of the interview, an audience member asks for advice and both Gates and Jobs touch on an issue that is central, critical and revolutionary to every one of my clients, blog subscribers and friends.

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The mental formula for super effective sales management (part 2)

Posted by Peter Shallard On January - 6 - 2010

Motivation carrot anyone?It doesn’t matter if you’re running a mum & dad startup, an enormous sales team or working for yourself as a basement internet marketer…

Sales Management is critical to your business success.

If you’re one of those people who is passionate about an idea but feeling icky about selling it, then your personal, inner sales management is even more critical.

This article is the 2nd part of a series where I break down a simple psychological formula.

The formula is used by sales and management wizards to lead their teams (and themselves) towards blisteringly hot sales performance… and everything (the reward and impact) that comes with that.

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The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 2009

Selling is a critical, make-or-break skill for every entrepreneur

The secret to Sales Management

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.

As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let them burn out.

Many business owners make the mistake of assuming sales management is easy, but without the right skill toolbox, it will always be an uphill struggle.

This article (1st of a series) breaks down a simple psychological formula which you can use to inspire top performance from your sales people and yourself.

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Entrepreneur Emergency: 6 questions to ask when things go bad

Posted by Peter Shallard On November - 12 - 2009

Entrepreneur CrisisThings going pear-shaped or “the $#*% hitting the fan” are a reality of being in business.

The way we deal with those crisis situations speaks volumes on our character. It is one of the big psychological differences that widens the gulf between successful and struggling entrepreneurs.

This super short article is guaranteed to give you a powerful,”take away” tool for transforming disaster scenarios.

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Ultimate formula for business success discovered on desolate mountain

Posted by Peter Shallard On November - 5 - 2009

Business Success Formula (mountain)Regular readers of my blog will be familiar with my habit of over-the-top headlines.


Fear not! This article really does deliver. Earlier in the week I published a summary of a leadership strategy I presented at my client’s bootcamp conference (hosted miles from anywhere, in the mountains).


Today’s article reveals the formula for business success that the company as a whole is adopting – including some startling insights for entrepreneurs and business owners of all kinds.

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Leadership Cheat-Sheet (insights from the mountains)

Posted by Peter Shallard On October - 28 - 2009

Leadership Cheat-SheetI was recently invited to give a talk on the basics of leadership – at a closed door corporate event which one of my clients hosted for their retail management staff.

It was out in the mountains – I got to fly back to the city while the managers face three days of leadership/team metaphor… a.k.a. Gruelling physical challenge.

The very cool, diverse group of people helped me figure out (and apply real world examples to) the following psychological criteria for exceptional leadership.

Best of all, it’s a acronym (who needs another numbered list anyway?):

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