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	<title>Peter Shallard &#187; Marketing</title>
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	<link>http://www.petershallard.com</link>
	<description>The Shrink For Entrepreneurs</description>
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		<title>Q&amp;A with Seth Godin &#8211; Shortcut to figuring out your superpower</title>
		<link>http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/</link>
		<comments>http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 05:34:29 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Careers that Count]]></category>
		<category><![CDATA[Mind Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Purpose]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=742</guid>
		<description><![CDATA[At least, that’s title of the post I’d like to write &#8211; if only my annoying sense of morals would allow it! I got a chance to pick Seth’s brain last week and thought you&#8217;d benefit from a field report of the Q&#38;A. To be 101% honest, calling it a “Q&#38;A” would be like calling [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.petershallard.com/qa-with-seth-godin-shortcut-to-figuring-out-your-superpower/" title="Permanent link to Q&#038;A with Seth Godin &#8211; Shortcut to figuring out your superpower"><img class="post_image alignleft" src="http://www.petershallard.com/wp-content/uploads/2010/06/q&a-with-seth-godin.jpg" width="200" height="200" alt="Seth Godin Q&A" /></a>
</p><p>At least, that’s title of the post I’d like to write &#8211; if only my annoying sense of morals would allow it! I got a chance to pick Seth’s brain last week and thought you&#8217;d benefit from a field report of the Q&amp;A.</p>
<p>To be 101% honest, calling it a “Q&amp;A” would be like calling a <a title="Manatees on wikipedia" href="http://en.wikipedia.org/wiki/Manatee" target="_blank">Manatee</a> a &#8220;beautiful, graceful sea-swan&#8221;.</p>
<p><strong>The reality:</strong> I snuck into a webinar for <em>female</em> business people of Australia, that Seth was participating in.</p>
<p>Not only was I not in Australia at the time, but my wig was totally unconvincing too.</p>
<p>Nevertheless, when they opened up the floor for questions and some 600 women clamoured to have their queries answered, my question somehow got through.</p>
<p><strong>I asked Seth:</strong></p>
<p><strong>“What advice do you have for someone who struggles to define their superpower?”</strong></p>
<p><strong></strong></p>
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		<slash:comments>11</slash:comments>
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		<title>Why your customers don&#8217;t give a damn about you</title>
		<link>http://www.petershallard.com/your-customers-dont-give-a-damn-about-you-read-this-to-find-out-why/</link>
		<comments>http://www.petershallard.com/your-customers-dont-give-a-damn-about-you-read-this-to-find-out-why/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 05:29:30 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=702</guid>
		<description><![CDATA[It&#8217;s true&#8230; at least for 99% of wannabe entrepreneurs and their businesses. Customers don&#8217;t really give a s*** about you, your product or your business. The good news? It doesn&#8217;t have to be that way and the alternative means better retention, more sales, raving fans and big profits. Creating caring customers doesn&#8217;t have to be [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.petershallard.com/your-customers-dont-give-a-damn-about-you-read-this-to-find-out-why/" title="Permanent link to Why your customers don&#8217;t give a damn about you"><img class="post_image alignleft" src="http://www.petershallard.com/wp-content/uploads/2010/06/your-customers-dont-give-a-damn.jpg" width="200" height="200" alt="Your customers don't give a damn " /></a>
</p><p>It&#8217;s true&#8230; at least for 99% of wannabe entrepreneurs and their businesses. Customers don&#8217;t really give a s*** about you, your product or your business.</p>
<p>The good news? It doesn&#8217;t have to be that way and the alternative means better retention, more sales, raving fans and big profits.</p>
<p>Creating caring customers doesn&#8217;t have to be hard. Today I&#8217;m sharing the psychological secret that can systematically turn crowds of strangers into hordes of loving clients. Here&#8217;s <strong>how</strong> to make it happen&#8230;</p></p>
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		<slash:comments>9</slash:comments>
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		<title>The mental formula for super effective sales management (part 3)</title>
		<link>http://www.petershallard.com/the-mental-formula-for-super-effective-sales-management-part-3/</link>
		<comments>http://www.petershallard.com/the-mental-formula-for-super-effective-sales-management-part-3/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 07:17:30 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Revolutionary Leadership]]></category>
		<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prize]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[The Secret]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=636</guid>
		<description><![CDATA[This is the third in a series of articles that break down the exact formula you need to smash sales targets&#8230; no matter if they’re your own, or your teams goals. If you’ve been following the series (and you should be!&#8230; subscribe here) then you’ll be aware we’re building up an acronym of steps. So [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft size-medium wp-image-637" title="Have a vivid image of your goal" src="http://www.petershallard.com/wp-content/uploads/2010/01/ferrari-f430-spider-1-300x192.jpg" alt="Have a vivid image of your goal" width="300" height="192" />This is the third in a series of articles that break down the exact formula you need to smash sales targets&#8230; no matter if they’re your own, or your teams goals.</p>
<p>If you’ve been following the series (and you should be!&#8230; <a title="Subscribe to this blog" href="http://www.petershallard.com/sign-up/" target="_blank">subscribe here</a>) then you’ll be aware we’re building up an acronym of steps. So far we’ve got G (Great beliefs) and R (Reasons to act).</p>
<p>Read on to find out (and profit from) the next step:</p></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Entrepreneurs Dilemma</title>
		<link>http://www.petershallard.com/the-entrepreneurs-dilemma/</link>
		<comments>http://www.petershallard.com/the-entrepreneurs-dilemma/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 04:25:23 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Mind Marketing]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Metaphor]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=543</guid>
		<description><![CDATA[On a sunny day last week, I walked through the historic Sydney suburb of Glebe for no other purpose than to enjoy a cafe lunch and browse 2nd hand book stores. What I was to discover, however, was startling proof of &#8220;The Entrepreneur&#8217;s Dilemma&#8221;. This is a social-psychological phenomena that plagues innocent business owners &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft size-medium wp-image-545" title="The big dilemma in action" src="http://www.petershallard.com/wp-content/uploads/2009/11/IMG_01571-235x300.jpg" alt="The big dilemma in action" width="235" height="300" />On a sunny day last week, I walked through the historic Sydney suburb of Glebe for no other purpose than to enjoy a cafe lunch and browse 2nd hand book stores.</p>
<p>What I was to discover, however, was startling proof of &#8220;The Entrepreneur&#8217;s Dilemma&#8221;.</p>
<p>This is a social-psychological phenomena that plagues innocent business owners &#8211; sowing the seeds of self-doubt and financial disaster.</p>
<p><strong>Want to know what it is?</strong></p>
<p><strong></strong></p>
]]></content:encoded>
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		<slash:comments>21</slash:comments>
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		<title>Cold calling tips: Little known sales formulas for instant profit</title>
		<link>http://www.petershallard.com/cold-calling-tips-little-known-sales-formulas-for-instant-profit/</link>
		<comments>http://www.petershallard.com/cold-calling-tips-little-known-sales-formulas-for-instant-profit/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 00:12:51 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Cold Calling]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=496</guid>
		<description><![CDATA[Cold calling tips and sales techniques leave most sales-people in the cold. Most companies and biz owners would rather pretend cold calling doesn&#8217;t work than spend time calling freezing cold prospects. Don&#8217;t let yourself (or your business) ignore these cold calling tips while your competitors are (secretly) using it as a bottomless goldmine&#8230; BEST PART: [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><strong><img class="alignleft size-full wp-image-504" title="cold-calling-tips-freezing" src="http://www.petershallard.com/wp-content/uploads/2009/10/cold-calling-tips-freezing.jpg" alt="cold-calling-tips-freezing" width="234" height="144" />Cold calling tips</strong> and <strong>sales techniques</strong> leave most sales-people in the cold.</p>
<p>Most companies and biz owners would rather pretend cold calling doesn&#8217;t work than spend time calling freezing cold prospects.</p>
<p>Don&#8217;t let yourself (or your business) ignore these cold calling tips while your competitors are (secretly) using it as a bottomless goldmine&#8230;</p>
<p><strong>BEST PART:</strong> The tips below literally make cold calling so comfortable, <strong>your grand mother could do it (and make loads of sales).</strong></p>
<p><strong></strong></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<title>Want more big clients? 5 tips for business networking</title>
		<link>http://www.petershallard.com/5-tips-for-business-networking/</link>
		<comments>http://www.petershallard.com/5-tips-for-business-networking/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 01:20:27 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=485</guid>
		<description><![CDATA[Smart entrepreneurs know the value of landing that &#8220;big fish&#8221; client or customer. Check out the business networking tips cheat sheet here&#8230; Business networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action &#8211; just a tiny bit of time invested can generate 80% of your business! [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Smart entrepreneurs know the value of landing that &#8220;big fish&#8221; client or customer. <strong>Check out the business networking tips cheat sheet here&#8230;</strong></p>
<p><img class="alignnone size-medium wp-image-494" title="business-networking-tips" src="http://www.petershallard.com/wp-content/uploads/2009/09/business-networking-tips-300x192.jpg" alt="business-networking-tips" width="300" height="192" />Business networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action &#8211; just a tiny bit of time invested can generate 80% of your business!</p>
<p>The reason? The clients really worth having will never beat down your door to meet you and probably won&#8217;t respond to your advertising either.</p>
<p>If you&#8217;re in retail or there is no such thing as a &#8220;big-fish&#8221; customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.</p></p>
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		<slash:comments>2</slash:comments>
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		<title>Stop making excuses &#8211; learn to make money now</title>
		<link>http://www.petershallard.com/stop-making-excuses-learn-to-make-money-now/</link>
		<comments>http://www.petershallard.com/stop-making-excuses-learn-to-make-money-now/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:38:40 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Inside your Mind]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=473</guid>
		<description><![CDATA[Why do so many people say they&#8217;re interested in becoming &#8220;successful&#8221; entrepreneurs and do nothing about it? How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven&#8217;t &#8220;got-it-together&#8221; yet? I&#8217;m sick of it and it&#8217;s time to have a rant. Read on to find out what holds these wannabes [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Why do so many people say they&#8217;re interested in becoming &#8220;successful&#8221; entrepreneurs and do nothing about it?</p>
<p>How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven&#8217;t &#8220;got-it-together&#8221; yet?</p>
<p>I&#8217;m sick of it and it&#8217;s time to have a rant.</p>
<p>Read on to find out what holds these wannabes back and what you can do to get results FAST&#8230;</p></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>3 tactics for small business profits</title>
		<link>http://www.petershallard.com/3-tactics-for-small-business-profits/</link>
		<comments>http://www.petershallard.com/3-tactics-for-small-business-profits/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 04:29:29 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Home Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=466</guid>
		<description><![CDATA[My internet activity has taken a back seat in the last few days. Unfortunately, this happens from time to time &#8211; due to the reality of &#8220;real world&#8221; business. The cool thing is, real world busy-ness usually means there are some big profits around the corner. Why? It is still enormously easier to make money [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>My internet activity has taken a back seat in the last few days.</p>
<p>Unfortunately, this happens from time to time &#8211; due to the reality of &#8220;real world&#8221; business.</p>
<p>The cool thing is, real world busy-ness usually means there are some big profits around the corner.</p>
<p>Why?</p>
<p>It is still enormously easier to make money as an entrepreneur in the &#8220;real world&#8221;. If you&#8217;re struggling, then use these three tactics to bring in more profits:</p></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Here is a quick way to get rid of your prospects fear</title>
		<link>http://www.petershallard.com/here-is-a-quick-way-to-get-rid-of-your-prospects-fear/</link>
		<comments>http://www.petershallard.com/here-is-a-quick-way-to-get-rid-of-your-prospects-fear/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 02:00:49 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=433</guid>
		<description><![CDATA[This psychological (but simple) sales technique is being used by some of the world&#8217;s top entrepreneurs, including a bunch of personal development and internet marketing gurus. Fear of being let down, disappointed or ripped off is the biggest roadblock to any successful sale.  This technique literally eliminates &#8220;prospect fear&#8221; by building a very unique kind [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This psychological (but simple) sales technique is being used by some of the world&#8217;s top entrepreneurs, including a bunch of personal development and internet marketing gurus.</p>
<p>Fear of being <strong>let down, disappointed or ripped off</strong> is the biggest roadblock to any successful sale.  This technique literally eliminates &#8220;prospect fear&#8221; by building a very unique kind of trust.</p>
<p>The strategy is unique because not too many marketers, salespeople or entrepreneurs are using it yet. They will be soon.</p>
<p>Hear it here first&#8230;</p></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Why referrals &amp; networking will not help you get more clients</title>
		<link>http://www.petershallard.com/referrals-networkingwill-not-help-you-get-more-clients/</link>
		<comments>http://www.petershallard.com/referrals-networkingwill-not-help-you-get-more-clients/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 00:00:42 +0000</pubDate>
		<dc:creator>Peter Shallard</dc:creator>
				<category><![CDATA[Sales Psychology]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<guid isPermaLink="false">http://www.petershallard.com/?p=402</guid>
		<description><![CDATA[I&#8217;ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems. I&#8217;ve got to admit, the logic is appealing: If you (Mr business owner/sales person) could only find a couple of friends within your [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.</p>
<p>I&#8217;ve got to admit, the logic is appealing:</p>
<p><span style="color: #ff6600;"><br />
 </span></p>
<p><span style="color: #ff6600;">If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you&#8217;ve got, you can meet up with &#8216;em&#8230; sell it to &#8216;em and you&#8217;ll be on easy street!</span></p>
<p><br class="spacer_" /></p>
<p>The problem is, this principal is absolute<span style="color: #ff6600;"> bull$*%@</span>&#8230;. and in the real world, it seldom works.</p>
<p><br class="spacer_" /></p></p>
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		<slash:comments>3</slash:comments>
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