Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Want more big clients? 5 tips for business networking

Posted by Peter Shallard On September - 23 - 2009

Smart entrepreneurs know the value of landing that “big fish” client or customer. Check out the business networking tips cheat sheet here…

business-networking-tipsBusiness networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action – just a tiny bit of time invested can generate 80% of your business!

The reason? The clients really worth having will never beat down your door to meet you and probably won’t respond to your advertising either.

If you’re in retail or there is no such thing as a “big-fish” customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.

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3 tactics for small business profits

Posted by Peter Shallard On September - 16 - 2009

My internet activity has taken a back seat in the last few days.

Unfortunately, this happens from time to time – due to the reality of “real world” business.

The cool thing is, real world busy-ness usually means there are some big profits around the corner.

Why?

It is still enormously easier to make money as an entrepreneur in the “real world”. If you’re struggling, then use these three tactics to bring in more profits:

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The three reasons home businesses fail revealed

Posted by Peter Shallard On August - 25 - 2009

Starting a home business is something that everyone dreams about, usually when we’re stuck in a distressing 9-to-5 rut.

Wishes of making money at home usually happen around 3pm on Tuesday afternoon. Sigh.

The grim reality of home-based business opportunities is this: Only a tiny percentage of home entrepreneurs ever achieve financial freedom!

Want a guaranteed method for money-making? Get a job. Read on to discover the truth about why home businesses don’t work…

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Why referrals & networking will not help you get more clients

Posted by Peter Shallard On August - 17 - 2009

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:


If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!


The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.


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