Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

Not-so-secret shortcut to discovering your perfect business

Posted by Peter Shallard On February - 23 - 2010

Find your passionI get to meet and hang out with a bunch of people who are teetering on the edge of the entrepreneurial dream.

They know that they want the freedom, wealth and happiness that small business success can bring. Some of them are keen to build an empire!

They also have read books that drill in the “be passionate about what you do” message.

Problem is, these people still end up utterly stuck and frustrated. Sound like someone you know (perhaps really well)?

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Make things happen with a microscope

Posted by Peter Shallard On January - 21 - 2010

Make your goals happen with this Sometimes chunking huge goals down to microscope tasks does wonders for motivation.

I just finished up a session with a client’s Business Development Manager (sales rep).

We simply worked out that they could beĀ well on track to an exciting six figure annual income – if they would just spend two hours a day making calls to new prospects.

Previously, the very thought of the 40 to 50 massive, business-to-business sales they’d have to make (over the year ) was absolutely overwhelming.

Conservatively connecting the dots between two hours on the phone and the pie-in-the-sky annual income goal is like a caffeine jolt to the motivation muscle.

How can you chunk your impossible goals into bite-sized fun?

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Entrepreneur Emergency: 6 questions to ask when things go bad

Posted by Peter Shallard On November - 12 - 2009

Entrepreneur CrisisThings going pear-shaped or “the $#*% hitting the fan” are a reality of being in business.

The way we deal with those crisis situations speaks volumes on our character. It is one of the big psychological differences that widens the gulf between successful and struggling entrepreneurs.

This super short article is guaranteed to give you a powerful,”take away” tool for transforming disaster scenarios.

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Leadership Cheat-Sheet (insights from the mountains)

Posted by Peter Shallard On October - 28 - 2009

Leadership Cheat-SheetI was recently invited to give a talk on the basics of leadership – at a closed door corporate event which one of my clients hosted for their retail management staff.

It was out in the mountains – I got to fly back to the city while the managers face three days of leadership/team metaphor… a.k.a. Gruelling physical challenge.

The very cool, diverse group of people helped me figure out (and apply real world examples to) the following psychological criteria for exceptional leadership.

Best of all, it’s a acronym (who needs another numbered list anyway?):

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Stop making excuses – learn to make money now

Posted by Peter Shallard On September - 17 - 2009

Why do so many people say they’re interested in becoming “successful” entrepreneurs and do nothing about it?

How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven’t “got-it-together” yet?

I’m sick of it and it’s time to have a rant.

Read on to find out what holds these wannabes back and what you can do to get results FAST…

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Why referrals & networking will not help you get more clients

Posted by Peter Shallard On August - 17 - 2009

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:


If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!


The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.


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Enrich your life – guaranteed (the real secret)

Posted by Peter Shallard On August - 5 - 2009

There is a psychological “a-ha” (I call it a “Eureka” moment) that every successful entrepreneur just “gets” at some point in their career. Usually just before they absolutely master the science of achievement.

Thing is, it isn’t easy to “get”… it fact, it is one of the most painful lessons you’ll ever learn.

The secret lies in knowing this, expecting the hurt… and then going for it anyway. Really, the lesson is all about embracing pain.

Let me explain…

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The one technique that beats positive thinking every time

Posted by Peter Shallard On August - 4 - 2009

As a Master Practitioner of NLP I get to meet a lot of people who have jumped on board the self-development/human-potential movement. More often than not, these people are big believers in “the power of positive thinking”.

What they don’t know is that, at a psychological level, positive thinking and affirmations can cause major damage to your thinking and ability to get motivated. Ultimately, positivity can damage your results – in life and business.

Read on to find out the one technique that eliminates this problem – it’s roughly thirty times more effective than positivity…

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How to change other peoples behaviours

Posted by Peter Shallard On July - 14 - 2009

Now is that a straight forward, in-your-face, title for a blog post or what?

Today, I’m going to share with you a technique to change other people’s behaviours – you should be able to read & use this in five minutes… it’s that easy.

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