All entrepreneurs experience a period of inconsistent and irregular financial performance. If you run or own a business, you’ll know exactly what it feels like.

One month, you’ll be on top of the world thinking “I’m rich!”. You’ll barely be able to resist the impulse to go out and eat at five-star restaurants, order leather furniture, cuban cigars and hire a full time clown… or is it just me who wants entertainment staff who juggle??

Next month, you’ll be on the bones of your ass, eating bread dipped in anything runnier than bread. Meals with two colors in will seem gourmet!

Ok, maybe I’m over exaggerating. It’s probably not that bad. And yet, all entrepreneurs experience a period of up and down financial performance.

So what is it inside our brains that makes this bull**** happen?

It’s true… at least for 99% of wannabe entrepreneurs and their businesses. Customers don’t really give a s*** about you, your product or your business.

The good news? It doesn’t have to be that way and the alternative means better retention, more sales, raving fans and big profits.

Creating caring customers doesn’t have to be hard. Today I’m sharing the psychological secret that can systematically turn crowds of strangers into hordes of loving clients. Here’s how to make it happen…

I get to meet and hang out with a bunch of people who are teetering on the edge of the entrepreneurial dream.

They know that they want the freedom, wealth and happiness that small business success can bring. Some of them are keen to build an empire!

They also have read books that drill in the “be passionate about what you do” message.

Problem is, these people still end up utterly stuck and frustrated. Sound like someone you know (perhaps really well)?

Sometimes chunking huge goals down to microscope tasks does wonders for motivation.

I just finished up a session with a client’s Business Development Manager (sales rep).

We simply worked out that they could be well on track to an exciting six figure annual income – if they would just spend two hours a day making calls to new prospects.

Previously, the very thought of the 40 to 50 massive, business-to-business sales they’d have to make (over the year ) was absolutely overwhelming.

Conservatively connecting the dots between two hours on the phone and the pie-in-the-sky annual income goal is like a caffeine jolt to the motivation muscle.

How can you chunk your impossible goals into bite-sized fun?

Things going pear-shaped or “the $#*% hitting the fan” are a reality of being in business.

The way we deal with those crisis situations speaks volumes on our character. It is one of the big psychological differences that widens the gulf between successful and struggling entrepreneurs.

This super short article is guaranteed to give you a powerful,”take away” tool for transforming disaster scenarios.

I was recently invited to give a talk on the basics of leadership – at a closed door corporate event which one of my clients hosted for their retail management staff.

It was out in the mountains – I got to fly back to the city while the managers face three days of leadership/team metaphor… a.k.a. Gruelling physical challenge.

The very cool, diverse group of people helped me figure out (and apply real world examples to) the following psychological criteria for exceptional leadership.

Best of all, it’s a acronym (who needs another numbered list anyway?):

Why do so many people say they’re interested in becoming “successful” entrepreneurs and do nothing about it?

How many folks are committed to financial freedom, yet consistently offer up twenty-seven reasons they haven’t “got-it-together” yet?

I’m sick of it and it’s time to have a rant.

Read on to find out what holds these wannabes back and what you can do to get results FAST…

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:

If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!

The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.

There is a psychological “a-ha” (I call it a “Eureka” moment) that every successful entrepreneur just “gets” at some point in their career. Usually just before they absolutely master the science of achievement.

Thing is, it isn’t easy to “get”… it fact, it is one of the most painful lessons you’ll ever learn.

The secret lies in knowing this, expecting the hurt… and then going for it anyway. Really, the lesson is all about embracing pain.

Let me explain…

As a Master Practitioner of NLP I get to meet a lot of people who have jumped on board the self-development/human-potential movement. More often than not, these people are big believers in “the power of positive thinking”.

What they don’t know is that, at a psychological level, positive thinking and affirmations can cause major damage to your thinking and ability to get motivated. Ultimately, positivity can damage your results – in life and business.

Read on to find out the one technique that eliminates this problem – it’s roughly thirty times more effective than positivity…