Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

3 tactics for small business profits

Posted by Peter Shallard On September - 16 - 2009

My internet activity has taken a back seat in the last few days.

Unfortunately, this happens from time to time – due to the reality of “real world” business.

The cool thing is, real world busy-ness usually means there are some big profits around the corner.

Why?

It is still enormously easier to make money as an entrepreneur in the “real world”. If you’re struggling, then use these three tactics to bring in more profits:

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Why referrals & networking will not help you get more clients

Posted by Peter Shallard On August - 17 - 2009

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:


If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!


The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.


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