These days most entrepreneurs are blogging (if not, why not?) and all business owners regularly have to write other significant *stuff*. Just the other day, I helped a client write a job advertisement (using psychological tricks) to attract super-awesome candidates, for example.

Writing is important. It’s one of the most significant and common “acts of business” we have to perform. We all have varying levels of skill as writers, but we can learn better strategies at any point.

Despite the importance of writing and despite the ease of up-skilling, hardly anyone knows how to get in the zone to produce top quality written material. This is about having the state of creativity (or productivity, or whatever is relevant) on tap… ready to go, when ever you need it.

Sound like a skill you’d like to master? Use these 7 Psychological tips to flip the switch and turn on top-notch writing at will:

Successful entrepreneurs, the true rockstars of business, all share certain habits that set them apart.

The most significant of those habits is the way great entrepreneurs approach their work.  There are two fundamental styles:

1. Flat out, fast paced and crazy
2. Zen-focused, thoughtful and introspective

Do you fit into one of these categories? Let’s find out why and how you’re conditioned to work (and what you can do about it).

Washington, DC Metro Station on a cold January morning.

A man with a violin plays six Bach pieces for about 45 minutes. During that time approximately two thousand people passed  through the station, most of them on their way to work.

After 3 minutes a middle-aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds and then hurried to meet his schedule.