All entrepreneurs experience a period of inconsistent and irregular financial performance. If you run or own a business, you’ll know exactly what it feels like.

One month, you’ll be on top of the world thinking “I’m rich!”. You’ll barely be able to resist the impulse to go out and eat at five-star restaurants, order leather furniture, cuban cigars and hire a full time clown… or is it just me who wants entertainment staff who juggle??

Next month, you’ll be on the bones of your ass, eating bread dipped in anything runnier than bread. Meals with two colors in will seem gourmet!

Ok, maybe I’m over exaggerating. It’s probably not that bad. And yet, all entrepreneurs experience a period of up and down financial performance.

So what is it inside our brains that makes this bull**** happen?

Regular readers of my blog will be familiar with my habit of over-the-top headlines.

Fear not! This article really does deliver. Earlier in the week I published a summary of a leadership strategy I presented at my client’s bootcamp conference (hosted miles from anywhere, in the mountains).

Today’s article reveals the formula for business success that the company as a whole is adopting – including some startling insights for entrepreneurs and business owners of all kinds.