Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

The mental formula for super effective sales management (part 5)

Posted by Peter Shallard On January - 25 - 2010

Sneaky sales skill not requiredThis is the final instalment in a series of articles on Sales Management – for people managing their own sales (every entrepreneur is), corporate team leaders or anyone in between.

So far, I’ve revealed an outline, covering off the essential steps: Great Beliefs, Reasons to Act, Outcome Clarity and Wilful Action.

The total acronym (for memory-ease) looks like this: GROWS

The S stands for “Skills” and it comes last because sales skills are not important.

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The mental formula for super effective sales management (part 4)

Posted by Peter Shallard On January - 18 - 2010

The mental formula for Sales Management It doesn’t matter whether you’re involved in any kind of selling or not, this fourth step in my Sales Management series is useful for everyone.

Why? Because it’s all something both you and I all need all the time.

Sales people need to it the most. For every entrepreneur, or at least the successful ones, it is the fundamental ingredient in any given day, project or business!

Read on to discover why…

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The mental formula for super effective sales management (part 3)

Posted by Peter Shallard On January - 14 - 2010

Have a vivid image of your goalThis is the third in a series of articles that break down the exact formula you need to smash sales targets… no matter if they’re your own, or your teams goals.

If you’ve been following the series (and you should be!… subscribe here) then you’ll be aware we’re building up an acronym of steps. So far we’ve got G (Great beliefs) and R (Reasons to act).

Read on to find out (and profit from) the next step:

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The mental formula for super effective sales management (part 2)

Posted by Peter Shallard On January - 6 - 2010

Motivation carrot anyone?It doesn’t matter if you’re running a mum & dad startup, an enormous sales team or working for yourself as a basement internet marketer…

Sales Management is critical to your business success.

If you’re one of those people who is passionate about an idea but feeling icky about selling it, then your personal, inner sales management is even more critical.

This article is the 2nd part of a series where I break down a simple psychological formula.

The formula is used by sales and management wizards to lead their teams (and themselves) towards blisteringly hot sales performance… and everything (the reward and impact) that comes with that.

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The mental formula for super effective sales management (part 1)

Posted by Peter Shallard On December - 14 - 2009

Selling is a critical, make-or-break skill for every entrepreneur

The secret to Sales Management

If you’re serious about growing your business, hopefully you’ve already got some sales stars helping you achieve the dream.

As a leader, your top objective is to keep those sales people (or yourself) operating at the peak of performance (and profit) with one simple caveat: Never let them burn out.

Many business owners make the mistake of assuming sales management is easy, but without the right skill toolbox, it will always be an uphill struggle.

This article (1st of a series) breaks down a simple psychological formula which you can use to inspire top performance from your sales people and yourself.

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The Entrepreneurs Dilemma

Posted by Peter Shallard On November - 10 - 2009

The big dilemma in actionOn a sunny day last week, I walked through the historic Sydney suburb of Glebe for no other purpose than to enjoy a cafe lunch and browse 2nd hand book stores.

What I was to discover, however, was startling proof of “The Entrepreneur’s Dilemma”.

This is a social-psychological phenomena that plagues innocent business owners – sowing the seeds of self-doubt and financial disaster.

Want to know what it is?

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Cold calling tips: Little known sales formulas for instant profit

Posted by Peter Shallard On October - 7 - 2009

cold-calling-tips-freezingCold calling tips and sales techniques leave most sales-people in the cold.

Most companies and biz owners would rather pretend cold calling doesn’t work than spend time calling freezing cold prospects.

Don’t let yourself (or your business) ignore these cold calling tips while your competitors are (secretly) using it as a bottomless goldmine…

BEST PART: The tips below literally make cold calling so comfortable, your grand mother could do it (and make loads of sales).

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Want more big clients? 5 tips for business networking

Posted by Peter Shallard On September - 23 - 2009

Smart entrepreneurs know the value of landing that “big fish” client or customer. Check out the business networking tips cheat sheet here…

business-networking-tipsBusiness networking is the only proven strategy for reeling in that big fish. Networking is the 80/20 principal in action – just a tiny bit of time invested can generate 80% of your business!

The reason? The clients really worth having will never beat down your door to meet you and probably won’t respond to your advertising either.

If you’re in retail or there is no such thing as a “big-fish” customer in your industry, then you could use the following tips for establishing relationships with the best suppliers or strategic partners.

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Here is a quick way to get rid of your prospects fear

Posted by Peter Shallard On August - 18 - 2009

This psychological (but simple) sales technique is being used by some of the world’s top entrepreneurs, including a bunch of personal development and internet marketing gurus.

Fear of being let down, disappointed or ripped off is the biggest roadblock to any successful sale.  This technique literally eliminates “prospect fear” by building a very unique kind of trust.

The strategy is unique because not too many marketers, salespeople or entrepreneurs are using it yet. They will be soon.

Hear it here first…

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Why referrals & networking will not help you get more clients

Posted by Peter Shallard On August - 17 - 2009

I’ve recently found myself frustrated to the point of tearing hair out, by clients of mine who believe that generating more word-of-mouth, referral sales is the answer to all their bottom-line problems.

I’ve got to admit, the logic is appealing:


If you (Mr business owner/sales person) could only find a couple of friends within your social network who want what you’ve got, you can meet up with ‘em… sell it to ‘em and you’ll be on easy street!


The problem is, this principal is absolute bull$*%@…. and in the real world, it seldom works.


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