Peter Shallard

Strategy and Psychology for entrepreneurs who want business success

The mental formula for super effective sales management (part 3)

Posted by Peter Shallard On January - 14 - 2010

Have a vivid image of your goalThis is the third in a series of articles that break down the exact formula you need to smash sales targets… no matter if they’re your own, or your teams goals.

If you’ve been following the series (and you should be!… subscribe here) then you’ll be aware we’re building up an acronym of steps. So far we’ve got G (Great beliefs) and R (Reasons to act).

Read on to find out (and profit from) the next step:

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The Entrepreneur’s self sabotage explained

Posted by Peter Shallard On December - 3 - 2009

Rwoaar! Scary self sabotage monsterI’ve got a fantastic idea for my business. I bet you’ve got a couple too.


My idea is a stroke of marketing genius that could help me have fun connecting with a bunch of new clients… and earn a pile of well-deserved cash, quickly and easily.


… So today I got started on it by checking all my favourite news sites, making a snack and catching up with an old friend on the phone. Then it felt like I deserved to watch a little television.


Suddenly, what’s left of the day has gone. Business hours are over. As I drove home, I told myself I’ll get stuck in tomorrow, after a relaxing evening and a good nights sleep.


The Self Sabotage monster strikes again!


This article uncovers the psychology of self sabotage and gives you practical tips on how best to overcome it…

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Leadership Cheat-Sheet (insights from the mountains)

Posted by Peter Shallard On October - 28 - 2009

Leadership Cheat-SheetI was recently invited to give a talk on the basics of leadership – at a closed door corporate event which one of my clients hosted for their retail management staff.

It was out in the mountains – I got to fly back to the city while the managers face three days of leadership/team metaphor… a.k.a. Gruelling physical challenge.

The very cool, diverse group of people helped me figure out (and apply real world examples to) the following psychological criteria for exceptional leadership.

Best of all, it’s a acronym (who needs another numbered list anyway?):

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Enrich your life – guaranteed (the real secret)

Posted by Peter Shallard On August - 5 - 2009

There is a psychological “a-ha” (I call it a “Eureka” moment) that every successful entrepreneur just “gets” at some point in their career. Usually just before they absolutely master the science of achievement.

Thing is, it isn’t easy to “get”… it fact, it is one of the most painful lessons you’ll ever learn.

The secret lies in knowing this, expecting the hurt… and then going for it anyway. Really, the lesson is all about embracing pain.

Let me explain…

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The one technique that beats positive thinking every time

Posted by Peter Shallard On August - 4 - 2009

As a Master Practitioner of NLP I get to meet a lot of people who have jumped on board the self-development/human-potential movement. More often than not, these people are big believers in “the power of positive thinking”.

What they don’t know is that, at a psychological level, positive thinking and affirmations can cause major damage to your thinking and ability to get motivated. Ultimately, positivity can damage your results – in life and business.

Read on to find out the one technique that eliminates this problem – it’s roughly thirty times more effective than positivity…

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One reason why “The Secret” was wrong

Posted by Peter Shallard On July - 15 - 2009

The movie the secret did a fantastic job popularising the law of attraction” and introducing new people to the entrepreneur’s self-help movement.

One area where the film went wrong is the presupposition that the law of attraction was the number one line in the sand between those who are successful business and those who aren’t.

While utilising the law of attraction (and a $%&*load of action) is important for business & financial results, my experience has taught me that there is another, more important factor, that will determine your success.

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