• Wealth | Freedom | Sanity

    Three words that mean the ultimate hat trick for entrepreneurs, from part-time startups to big business linchpins. Miss one, and success is always just out of reach. Hit all three, and what happens next is amazing.

    Be amazing. Fast track your hat trick and achieve success that really makes a difference. Browse this site or click here to head straight to the good stuff.


Yes, it’s all in your head.

Entrepreneurs are pretty savvy people. Some are brilliant, even. They have big dreams, huge goals, and by god, they’re going to reach them. They’re not always sure how they’ll reach their goals, but that doesn’t matter.

They’ll make it. One day. You wait and see.

You’ll find entrepreneurs everywhere. They’re freelancers, small business owners, corporate executives and big business linchpins. They’re going after success every day, from starting their own venture to creating new products to negotiating multimillion-dollar deals to changing people’s lives.

Success is compelling. It’s irresistible.

If you’re an entrepreneur, you know that feeling. You have dreams and goals, big ones. You know what you want. You can almost taste it.

So you drive forward. You persist. You push through hard times. Through resistance. Through criticism. Through failures. You take the hits. The hard knocks. The tough lessons.

And you keep trying.

That kind of drive takes its toll. You may be an entrepreneur, but you’re only human. You get tired, and discouraged, and disheartened, and confused, and fed up, and stuck.

It’s your toughest roadblock yet – and it’s all in your head.

Self-doubt sneaks up and starts whispering at you. Your confidence gets shaken up. A bad experience leaves a scar. A limiting belief holds you back. Maybe fear creeps in. Or stress. Or depression. Or fatigue. Or frustration.

You can ignore these feelings a long time. A very long time. But they’ll catch up to you eventually.

That’s when you start to have problems.

You hit a plateau. Your ideas stall. You want to push to the next level but can’t seem to get there. You can’t seem to get anywhere. You’re just spinning your wheels.

So you try harder, but the more you try, the less you feel in control. It’s not working. There aren’t enough hours in a day. Small but critical details slip through the cracks, and you’re scared you’ll drop the ball.

You might even feel like quitting. Like giving up. Like walking away from it all.

Giving up isn’t an option.

This isn’t what you wanted. It’s frustrating, because you know you should be able to reach your dreams – you’re smart enough. You just can’t seem to figure out how. You’ve been giving it your all, you’ve tried your hardest, and it’s still not turning out the way you wanted.

You’ve met your match: it’s you.

You can win this game, and you can get what you want. You can spark that entrepreneurial fire inside you and start succeeding like never before. You have everything it takes to shatter the obstacles, to break through to the other side, to finally reach your goals – and grab that winning feeling.

It’s not hard, either. You have all the resources you need you just need to unlock them, access them, and know how to use them so you can put your full entrepreneurial potential to work for you now, not next week or month. And not in 10 or 20 years.

And when you do, you’ll be better than you ever were. You’ll feel on top of the world, in full control. You’ll discover new freedom, new wealth, new ideas and a life better than you’d ever imagined.

If you’re ready for success, take the no-obligation, no-risk Clarity Couch Challenge. Tell me the biggest problem holding you back right now, and I’ll send you custom audio recording of me, riffing therapy-style on where you’re stuck and why. I’ll share some quick tips to start shattering those roadblocks and reach your goals. It’s effectively a free test drive of my virtual therapy couch.

Not quite ready yet? Read my free ebook on the ten most common success roadblocks, the reasons they exist and tips on how to start taking them down and clear the pathway to wealth, freedom and sanity.

The point everyone misses about working smarter instead of harder 

Smarter-not-harder is nothing new.

For most entrepreneurs, it’s about delegation: Find other people to do the grinding hamster wheel work while you “focus on strategy” or something.

It’s a good idea, but we can do better. Ironically, I think most people haven’t really thought through what it means to work smarter.

This article reveals the thing everyone has missed. And it’s costing you dearly. Best case, it’s causing an enormous slow down or flatlining of growth. Worse, it can depress the spirit with such severity that smart people quit good businesses before they should.

So how is it that folks are being stupid about working smarter?  Read More

Why Freedom is the worst goal you can set for yourself 

A shard of ice just shivered it’s way down the spine of very freedom loving, lifestyle designing internet entrepreneur on the planet. Blasphemy has been uttered! Welcome to the sacred cow slaughterhouse.

There’s a solid psychological argument for NOT making “Freedom” your number one objective in life and business. In fact, this most holiest of goals may be causing you needless suffering and self sabotage.

Have you had it wrong all along? Read on to find out what’s broken about the pursuit of Freedom and what you can do to fix it.

Towards vs Away From motivation

The first thing you need to understand about most goals, values or missions – basically anything we’re using as motivation leverage – is that they generally have either a push or pull function.

You know this as the “Carrot vs Stick” principal: You’re either driven toward something you desire or you’re pushed away from a thing you loathe. The two types of drive produce very different results. Someone who is motivated toward financial wealth will produce very different results to someone driven away-from poverty.

Away-From motivation is rarely effective in the long term. It can often be the jolt you need to get moving after a period of inaction, but you’ll quickly run out of steam. A big unexpected bill can surge an unmotivated entrepreneur into action, for example, but once they’re in the clear the motivation will dry up.

This is the source of the oft discussed Feast-Famine Cycle. When you’re trying to run away from something, you slow down once you think you’re safe. Ergo, if your money drive is Away-From you’ll likely cycle between the motivational discomfort of “Not Enough” and the laziness of “Just Enough”.

For the seasoned entrepreneur and reader of this blog, this is all old news. So what about Freedom?

Freedom is not a positive form of motivation 

When most folks think of Freedom, they see jets and tropical beaches. They see sleeping in on Monday and never having to wear a tie.

Freedom means NOT showing up at an office, NOT wearing business casual, NOT having to answer to anyone but yourself.

Did you spot the psychological flaw in this goal yet?

We’re all very clear on what Freedom isn’t. Defining the thing itself though… is tricky.

Look up the definition and you’ll find some variation of the following:

Freedom – The state of not being imprisoned or enslaved 

Turns out every entrepreneur’s favorite value is an Away-From, not a Towards.

Having Freedom means not being constrained in the same way that having Money means not being broke. In fact, you could even argue that while some people are pulled toward Money (Wealth) it’s basically impossible to be pulled toward Freedom in such a positive way.

What is the positive expression of Freedom? It’s impossible to define without listing the things it isn’t. We can only understand Freedom by experiencing the absence of it. It’s unreasonably abstract – you can neither purchase it nor put it in a wheelbarrow. How do you even know when you have it?

The crazy thing is that – in the traditional sense – no one reading this blog has every really experienced a lack of freedom. You might have had to answer to a boss for a while but any corporate employ with $100 in their pocket is literally experiencing freedom when they wake up on Saturday morning.

This may all sound like semantics, but it’s worth sweating the details when we’re discussing the single most prioritized objective for 21st century entrepreneurs. We’ve all been chasing something we already had and… that’s a big problem.

Freedom is binary. You have it or you don’t. You can’t chase MORE of it.

We’re all Freedom lottery winners setting the goal of “getting out of debt”. It doesn’t compute, so no wonder you’re not super fired up on Monday morning.

If my client work over the years has taught me anything, it’s that the happiest and most successful entrepreneurs are dedicated to analogue, fractal and complex outcomes. They make business into art and show up every day to take Leadership, Wealth, Design or something else one step closer to the archetype of Quality.

It can never be perfect or finished but, like trying to draw a perfect circle, you can get so damn close that striving towards one more step of mastery becomes the ultimate practice.

Freedom isn’t like that. There’s no measurement of freedom. It’s debatable whether the guy who owns a jet has MORE freedom when compared to the twenty-two-year-old backpacker who’s lived in hostels for 18 months. I’ve had both as clients and I know which was happier.

Freedom isn’t real

Chasing Freedom is like looking for the end of a rainbow. It’s an optical illusion and there’s nothing really there. You already have it and if you don’t, the only thing really constraining you is your own thinking.

If you want to surf all day, fly around in private jets or travel for a year then make those things your goals. None of them are freedom because – incoming epiphany alert – they all constrain you in some ways while freeing you in others. You have freedom already. You’re not a slave. Goals are goals and jets are objects.

If you define freedom as never having to do anything for anyone and completely playing by your own rules, you’re essentially a hobo. No business owner is totally free in that sense.

If I defined my clients as putting constraints on my time (damn them!) or my staff at Commit Action as unreasonably constraining me with their need for my leadership (screw them all!) then my functional definition of Freedom is going to ruin my life – and a lot of other people’s – if I chose to pursue it.

Seeking to avoid all constraints is infantile. Constraints help you grow. They “inspire creativity” – like Twitter and Haikus. Making yourself write 500 words every morning isn’t very Freedom-y but it will make you happier and your life better. Ditto working out.

Raising capital for your startup is the least freedom-y thing you could ever do, but it gives you a shot at making a difference and joining the billionaires club. Worth it, if you have a great idea and a track record of executing.

Being Free – never having to do anything for anybody – is probably going to result in you not being ABLE to do anything for anybody.

Better to throw it out as an objective altogether. The only caveat is that freedom is something we should be providing – with extreme prejudice – to anyone who is enslaved. For us that already have it (almost everyone), let’s stride towards doing something with it.

Zero consumer debt. The business/management structure and resources to take vacations of your choosing. Being able to cover your personal overhead for a year or so without additional income. Those are good goals to have. I think they’ll give you the feeling you’re looking for. None of them are “Freedom”, but that’s okay.

Beyond that? Aim for the tangible specifics that build a secure, varied, respected, connected and love filled life. If you’re hungry for more, seek to do something huge. Create Quality in your life, in the way you lead or in a thing you build.