The last decade I’ve spent working with entrepreneurs around the world was also a decade spent studying entrepreneurs around the world.
(Best free MBA ever. In fact, I got paid to do it!)
And if I had to pick one thing that unites the upper echelons of extraordinary overachieving founders – if something definitively sets them apart from everyone else – it is this one thing:
Uninformed Optimism is a cognitive bias that wreaks havoc in entrepreneur brains.
It goes like this:
The less you know about a project or business idea, the easier it is to believe it’ll be simple to make the idea succeed.
This is particularly true for “marketing tactics”. The people selling “shortcuts” know it, too.
The best way to make millions with a scummy info pr...
Unshackling us from the idea that answering email equals “winning” is the best thing Tim Ferris ever did for the entrepreneurial community. However, it’s essential to remember that Tim Ferris is an author, which is a type of artist.
For artists, email is an obstacle. It’s a distraction between you and what Steve Pressfield calls “doing the work”. I couldn’t agree more.
I've noticed a trend amongst business owners I find personally – and psychologically – disturbing: Reading ONLY non-fiction.
The logic is simple. In a world where there’s so much to learn, ain’t nobody got time to lose themselves in imaginary narrative and prose!
It’s understandable to feel this way.
I personally have the expensive habit of 1-click purchasing almost any non-fi...
The title of this article is a lie and a trick. This article is really about the dangers of marketing to the lowest common denominator.
This is a rant post. The headline I just used to ensnare your attention (thank you for it, by the way, and please bear with me) is just one trademark example of a whole school of sleazy marketing.
That it's sleazy isn't news. What you may not know is just ho...
This article isn't for my readers who're tycoons with empires. Or even those of you rocking small businesses with growing teams.
You people should tune out right now, because the solopreneurs and I have some highly classified information to discuss.
Listen up solopreneurs. I'm talking to you. You're running a very small business – probably from home – and you're all by yourself. It's not...
Your business success demands colossal sales skill.
No entrepreneur can avoid it. No matter how it makes you feel, you must be come an expert salesperson. Even startup technologists building software in their code-caves have to persuade investors to sign cheques.
It’s no surprise that – sooner or later – I talk with all my clients about sales. Money does strange things to people and wh...
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