The Neuroscience of Trust

Do you trust me?

Trust is everything. Entrepreneurs are merchants of trust. More than any other group, except perhaps therapists. So this topic is near and dear to my heart.

Entrepreneurs need trust like a fish needs water – in deal making, customer satisfaction, investment and more.

Cutting edge research has put a spotlight on trust and everything that matters in business.

For the first time ever, we can now reveal the precise factors that spark trust in human minds. The minds of our customers. Trust at a chemical level.

This may affect your marketing/capital-raising/sales strategy. Read on…   [click to continue…]

Get Damn Fine Words

Today we have a departure from regularly scheduled programming. James Chartrand, my good friend and co-conspirator, is here to tell us all about this neglected skill. This is recommended reading for every entrepreneur who wants the missing piece of the puzzle. 

The missing piece is writing. James will show you how to write Damn Fine Words – that make you money, build your brand and accelerate your success. She’s also making this offer go away at midnight tonight, so you should check it out IMMEDIATELY. This is an affiliate link and people who sign up for DFW through it will get a free consult with me. Email for details. 

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Wealth Freedom & Happiness - the only rule you need

Every now and then, I get set on fire with a burning desire to figure it out. You know… Life, The Universe and Everything.

This is one of those posts. Don’t worry though, I’m not going to throw you into the philosophical deep end. I’m simply going to reveal the simple psychological formula shared by some of the most successful entrepreneurs I’ve ever met.

It’s the philosophy I try to incorporate into my daily behavior. Despite being “deep”, it’s also the most practical decision making strategy I’ve ever stumbled across.

Get this one thing, really get it, and you’ll rapidly transform your world. Indecision will vanish. Wealth, freedom and happiness will be yours. Really.  [click to continue…]

How to raise prices without losing customers

You should raise your prices.

It’s a business cliche. Those five words of advice are so frequently dished out by successful entrepreneurs, it hurts. If you’re on the receiving end, it’s the most frustrating tip imaginable.

Because you can’t just put up your rates. You’ll lose customers. There will be riots. It’s okay for some, but not for your business. This is what struggling business owners keep telling themselves.

Yet you keep hearing (and repeating) the same advice. You should raise your prices. Yes, you should.

This article breaks down the three specific strategies you need to rocket your rates into the stratosphere. Without losing business because of it.  [click to continue…]

Sales reluctance? Force success without willpower (or carrots)

We want to do things that we don’t really want to do. It sucks.

Cold calls. Exercise. Writing. Tax returns. Saving.

The list goes on. Humans struggle. It feels like being torn in two directions. You intellectually want to do something scary like phoning new prospects, while simultaneously (and instinctively) avoiding it.

To get the nasty, scary stuff done we have to manipulate ourselves. Willpower is the blunt instrument of self manipulation. A psychological club with a nail through it. This article serves up the razor-sharp samurai sword alternative.  [click to continue…]