For entrepreneurs in particular, the internet has become the new late night television. Got a problem? Hurting? Struggling? Click here. There is a guru waiting to give you the answer to all your problems.
Instead of miracle cleaning products or exercise equipment it’s the course, the revolutionary training or seminar that promises “secrets”.
This happens despite the fact that there are no real secrets anymore. The internet has revolutionized our access to information in a way we’re only just beginning to comprehend. The chance that some formula for success is still actually hidden from you is zero.
Yet we keep getting sucked in.
Maybe it’s our enduring sense of imposter syndrome. Entrepreneurs just can’t seem to shake the feeling they don’t know what the hell they’re doing. And they can’t help but suspect that the other guy does.
This has created a global culture of uncertainty for entrepreneurs. We grasp for answers in every direction we can.
Don’t even get me started on the spirituality industry. It’s 10x worse.
This phenomenon has created a terrific opportunity for some: Anyone with a dollop of sociopathic arrogance can present themselves as an expert – wise to arcane secrets – and laugh all the way to the bank.
People will line up with money in their hand, for fear of missing out the potential “big one”. The one big breakthrough you’re hoping will FINALLY get you the success you’ve always wanted.
The crazy thing is, if you give your money (and attention) to one of these gurus and follow their advice… you very well might succeed. These gurus aren’t actually LYING. Their strategies, tactics and advice work… they’re just not new. They’re not secrets and you probably already knew them.
The truth: You’re more brilliant than you know
If your guru tells you to do this and that, and you become very successful as a result of following this advice… you might really start believing this person TRULY is the wizard they pretend to be.
But let’s back that truck up a second…
How did you decide on this particular guru, or coach or (even) mentor?
What was it about this person that made you feel they were a good one?
You see, somewhere inside of you, something recognized this guru as a smart one.
That something inside of you that did the recognizing… it already knew what you needed to be doing. It already knew what “smart” looked like. It recognized the guru’s advice as sound – or the tactic as legitimate – because it is smart itself.
Just as this part of you knows what guru you should listen to, it knows precisely what you need to be doing.
How did you decide your guru or mentor was a good one?
What intelligence did you use to make that decision?
It was YOU who gave your guru his or her authority, because it was YOU who picked the guru out. It was you who decided the guru was worthy.
Think on this enough and any imposter syndrome feelings will melt away entirely. Sure, learning things you don’t know is always a win – this isn’t an argument against educating yourself. But if you find yourself rapturously following someone who becomes your personal super-hero and role model in business?
It always comes back to you. No matter which way you slice it.
It’s been you all along.
I have to make a confession though…
As someone who gives people advice for a living, I even tout a free online course that shows people why superhuman entrepreneurs succeed easier, faster and more often than everyone else… and how you can become one of them.
The catch to this course is that the serially super-successful entrepreneurs the course is based on… are ALL clued up to the truth: That the only guru that matters is the one inside their own head.
That, and the course is a tremendous bait-and-switch. It’s designed to make people who seek magic-bullet answers have an epiphany: They realize that self-reliance and the fundamental, unsexy science of executing on the ideas they ALREADY have … is the only real path to success. Which it is.
Perhaps the guru you’ve been looking for has been with you the whole time.