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Not-so-secret shortcut to discovering your perfect business

I get to meet and hang out with a bunch of people who are teetering on the edge of the entrepreneurial dream.

They know that they want the freedom, wealth and happiness that small business success can bring. Some of them are keen to build an empire!

They also have read books that drill in the “be passionate about what you do” message.

Problem is, these people still end up utterly stuck and frustrated. Sound like someone you know (perhaps really well)?

If you feel like you’ve been there, it’s probably because you don’t know what you’re passionate about!

For me, this is one of the areas the inspirational authors skim over too quick. Not everyone knows their passion as well as Gary Vaynerchuk or Chris Guillebeau – nevertheless, both links are worth clicking to take a look.

A psychologist, when asked to help a patient discover “their passion” would probably try to analyse the activities that created the most pleasure for the patient. They’d figure out what gave your brain the biggest shot of dopamine.

My solution is simpler:

Turn procrastination into a business

You know that thing you do when you procrastinate?

That thing that you love to do – even when you know you don’t have the time (or money) to do it.

That’s your passion. Now just figure out a way to make money from it. It won’t be easy, but you’ll love every minute of it.

A good place to start is by asking a question in the comment section (below). I’ll happily answer any queries (no matter how broad) about turning your passion into a profitable business.


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  1. Hi Peter,
    I love this one – and so simple too. Ok so I love to read novels and biographies and non-fiction. I love to watch movies of most genres except horror. I love spending time and working in a garden – mine, a friends or the public ones. I love to cook and dance. I love to receive therapeutic massages and treatments and I want to learn to play the piano soon. I also have a shoe and pen fetish.

    My question – how can I generate money from these diverse activities? Or even one that will ‘fund’ my other joys?

  2. Hi Bonny,

    You’ve got an abundance of passions – some people would count you fortunate. There’s a host of options to move forward with. Combining a couple of your passions could be a good move.

    I’m curious about the gardening one though. Of all the things you list, only gardening happens in three different sphere of influence; your, your friends and the community’s.

    What big benefit do you get from gardening – would could you do to help others get that? I know there are people who want “it”… you just need to give it to them.

    – Peter

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