My gears are really grinding on this one. It’s time to put an end to an insidious, toxic and manipulative lie that entrepreneurs are being sold.
The worst part? They’re so brainwashed, they tell THEMSELVES the lie too.
It goes like this:
- You’re struggling to get results with whatever it is you’re doing.
- You get training, coaching, consulting or you join some mastermind group to fix your stuck-ness.
- Eventually, you realize whoever is supposed to be helping you… isn’t.
- They tell you that you have a limiting belief that is preventing you from succeeding.
These four steps are the beginning of an unethical bait and switch. Thousands of desperate-for-help entrepreneurs are being sucked in and no one is saying anything.
Let’s point a floodlight on this and expose the truth.
Last week I talked about the trap of false epiphanies and how chasing them is an imaginary, unfulfilling entrepreneurial unicorn hunt.
But wait, there’s more!
Our tendency to get high on epiphany is being abused by a TON of people operating in the business growth and personal development world.
The cost for entrepreneurs caught in this trap is huge: Untold thousands of dollars wasted and the absolute grinding halt of meaningful progress.
How to spot the bait-and-switch
The four step list (above) is just the beginning: A distressed entrepreneur yearning for a breakthrough in their bottom line results goes looking for help. They find someone promising all of that and more.
Then, when they engage and start following the tactical advice or strategy laid out for them… something crazy happens.
They don’t get results.
This isn’t because the advice or tactics they’re getting are BAD, by the way.
It’s because they didn’t have an advice or tactics problem in the first place. They weren’t lacking the right ideas or information. In fact, chances are they were probably DROWNING in good ideas and information.
No, the problem was THEM. The entrepreneur themselves. Who they are.
The ability to execute on your ideas is a function of personality. As such, it ain’t an easy thing to improve upon. A minuscule number of coaches or gurus or whatever can move the dial on that.
(Of course, if this was widely known then 90% of the personal development industry would topple over today.)
Instead of having a hard look at the fundamental components of their own psychology – the parts that make you into someone who can get huge things done – the entrepreneur is told, by the guru, that they have a LIMITING BELIEF.
The bait-and-switch happens when business tactical advice is traded for personal development fu-fu nonsense designed to attack and defeat that limiting belief.
Step 5 (remember the four steps above?) looks like this: You need to fix that limiting belief we just discovered. Pay me and I’ll show you how.
This is the modus operandi for so many wannabe coaches, entrepreneurial courses and hustlers … it’s crazy. And it works.
Because when it comes to “Limiting Beliefs”, it’s really really easy to get people to feel moved.
There are a ton of exercises you can do with someone that will make them feel weak at the knees. You can use regression, visualization and HYPNOSIS – which is misunderstood and more ubiquitous than you think – to get people HIGH on the feeling that they’re having a breakthrough.
They’ll feel like they’ve learned something amazing about themselves and their past. They’ll feel seen. Their mind will be blown.
There’s just one problem. Did you spot the bait and switch?
Let me spell it out:
You come to someone with a business problem.
Initial attempts to fix it fail, so you’re told you have a limiting belief at the root of your epic stuck-ness.
You’re sold the solution to that limiting belief. It feels amazing. You know you’ve made a breakthrough.
You’re happy, you tell all your friends, you refer people, you feel good you spent the money.
It isn’t until weeks later you realize you were sold a solution to a problem you didn’t know you had… and meanwhile that whole business situation hasn’t really improved.
Working on limiting beliefs doesn’t improve your bottom line. Epiphanies don’t correlate with financial results.
We want to believe that something quick and easy – that feels amazing and can be delivered in a workshop – can change our financial future.
But it can’t, and it doesn’t.
Talk to anyone who is chasing the epiphany dragon and you’ll only hear one thing: The breakthroughs are HUGE and the results are coming. They’re really close! Just around the corner. I swear!
Then, talk to someone who has actually built a super successful business with stellar, breakthrough financial growth in the last six to twelve months. You will hear a totally different story.
They’ll sound a lot like the social scientists, neurologists and psychology researchers who are circling around things like “Self Regulation” and “Conscientiousness” as the mega-skills that separate the super successful people from the rest.
The entrepreneur will also talk about hard work. And seeing the truth about their business and not bullshitting themselves. About eliminating dumb distractions and getting serious about work.
In other words, they’ll reveal how a combination of eliminating cognitive bias and applying force-of-will has caused them to rocket ahead.
Limiting Beliefs are the gateway to empty epiphanies
When an entrepreneur can’t make real business progress, their coach or guru will give them epiphanies so they have the feeling of progress instead.
Otherwise, you’d have people paying thousands of dollars to learn how to grow their businesses with nothing whatsoever to show for it! That’d destroy the shady business model of the personal development guru in question, so they dish out hot epiphany as a substitute.
And people lap it up, then wonder why they’re not really getting anywhere.
If you’re struggling, you don’t have a Limiting Belief problem.
You’re not broken.
You CAN accomplish huge success. The only requirement is you have to do huge things first.
Those things have to happen in the external world and involve concrete efforts on your part to build stuff and make value happen in other people’s lives.
Notice how none of that has anything to do with you, your past or your limiting beliefs. Ironically, this right here is the only epiphany worth having. The magic happens OUTSIDE of you in the real world.
You don’t have a lack of good ideas. A thousand MBA’s worth of content is available (free) online to tell you what to do. The fact is, you just need to execute on the ideas you already have.
Superhuman entrepreneurial success comes to those who develop a superhuman ability to execute. Execution, of course, makes magic happen in the real world.
It comes down to a rare but learnable psychological skill set which makes those who have it intuitively excellent at taking action, without hesitation or procrastination. That skill set has zero to do with your beliefs or even self confidence.
Over at my company Commit Action, we’re working with some of the top researchers and scientists in the field to make a concrete epiphany-free solution to train entrepreneurs in execution psychology. It’s about leveling up the empirical, measurable character traits of your personality that automatically make you more successful.
Our methods are unsexy and they get results. They aren’t always fun initially, but get really exhilarating in the long term. Makes sense, right?
You can download all our best training and research for FREE as a part of a video training series we just released. If you haven’t checked it out already, you’d be crazy to miss it. Click here to get everything.
And next time someone accuses you of having a limiting belief, know this one thing: You are simply at the limit of their ability to help you. AND, right at that moment the REAL next level of success is within your reach if you can just help yourself to grab it.