This is an “inner-workings-of-my-business” announcement. If you’ve ever wanted to work with me, you’ll want to read to the bottom. Regular content coming soon.
Two years ago, I announced that I would be recording free consultations (aka “The Clarity Couch”) for people who were brave – and committed enough – to fill out a pretty darn detailed questionnaire.
I love doing one-on-one consulting, even though it won’t turn into an empire… ever. And I love the Clarity Couch, because it feels good to be able to give so wholeheartedly.
It’s kept me plugged into my community in a very real way, and half the posts you read on this blog are inspired by true problems presented to me by real people via the Clarity Couch questionnaire. But it’s time for it to be retired…
The Clarity Couch was fantastic for business. So long as I maintained my mojo, my audio reports would convert strangers into clients at a rate of about 1 to 5. Seasoned salespeople will drool over that ratio.
But there’s no automated, optimized scalability. That’s what makes the Clarity Couch so damn valuable.
And that’s why it’s time to retire it.
The problem is painfully obvious: the Clarity Couch is completely unsustainable. It’s become a victim of its own success. Things have gotten so busy over at the Shrink for Entrepreneurs HQ that I’m simply unable to keep up with demand for this fantastic free service.
It’s also Commit Action’s fault. We have huge, awesome plans brewing over there and I’m increasingly aware that I am the CEO of a growing start-up that demands my time… while trying to be the friendly neighborhood Biz Shrink you know and love.
Right now, today, there are 40 yet-to-be-replied-to Clarity Couch questionnaires waiting for me. Each one takes twenty minutes to record, and when you add in that I write a personal email to go along with it, that’s well over 20 straight hours just to get caught up…. and they keep coming and coming.
Full confession: Someone recently emailed me to tell me how ironic it was that their Clarity Couch report was yet again delayed. They’d been inspired to get in touch because they’d heard I was an expert in productivity and follow-through of commitments.
I am – and I’m also human.
The final nail in the Clarity Couch coffin is the fact that I sometimes fight not to resent the time I spend in futile attempts to catch up on the wait list for this free service. I do my best, but new requests keep coming in, and it never seems enough. It’s rewarding to give… but eventually the giving has to stop.
I’m starting to suspect that this time is also getting in between me and writing material for this blog. Which means you – yes, YOU – are missing out!
So I’m retiring the Clarity Couch, but that brings us to the next question: What to do instead?
There are a couple of values I’ve long held close to my identity that I’m not willing to compromise on:
- I won’t create a totally automated sales funnel using cutting edge “email marketing tactics”. That stuff works, and I love it for other projects, but it’s not appropriate for my client demographic or the nature of what I do.
- I want to be able to give people a chance to test drive my business psychology consultation services before making a big commitment to a monthly retainer.
- I want it to be personal and beautifully non-scalable. I’m not asking myself, “How can I spend more time lounging by the pool?” I want to find a way to be more connected than ever to prospective clients, in a healthy, sustainable way.
It’s time to experiment.
I’m a huge fan of the “let’s experiment” frame in business. I launched the Clarity Couch fully disclosing that I didn’t know whether it would work, but that I was willing to experiment with it.
This new experiment is the same. There’s a small chance that it’ll bomb. The magic home run I hit with the Clarity Couch may not happen again. I have no problem shutting this experiment down immediately if something unexpected or uncool happens. And it’ll probably only be a medium term stop gap, because as you’ll see… I may get all booked out even using this new system.
But let’s give this a try, shall we?
Introducing: The Risk-Free Test-Drive Consult
Are you thinking of working with the Shrink for Entrepreneurs? Excellent – and I want to give you a zero-risk way to be absolutely certain, down to your bones and deeper, that you’re making the right decision and doing the right thing.
So here’s how we’ll do it:
Book in for a one off strategic consult with me.
As soon as that happens, I’ll whisk you straight to my detailed psychological questionnaire – the same one every badass client of mine fills out when begin working with me one-on-one. The majority of my clients reveal that they discover more clarity in their lives and business just by completing the questionnaire itself!
We won’t stop there, though. You and I will hop on the phone (no matter where on this crazy planet you are) and spend sixty minutes getting deep.
- We’ll create clarity on precisely what’s holding you back right now. When you discover the true psychological root causes of your obstacles, the truth will blow your mind.
- We’ll forge a detailed and realistic action plan to move you massively forward with unstoppable acceleration. This comes complete with recommendations for resources to access, things to learn, and capability gaps to close. You will get everything you need to move yourself forward.
In one hour, I will guarantee you startling insight into your psychology.
We won’t be able to fix everything, but we’ll map out the path and I will show you precisely where to find all the tools you need.
NOTE: Everything you learn in the test-drive consult will be explicitly designed to be 100% actionable even if you never contact me again. The contents of this session, with my personal case notes emailed straight to you, will be yours to keep and take action on.
This one-off consult comes with no commitment, and it’ll blow your mind with business/psychology strategy value… even if it’s the first and last interaction you ever have with me.
Now for the third step, and the catch:
3. Throughout the session, I will be assessing you and your situation for “fit” – the criteria I look for in MY ideal client. The short version is simply that I work with entrepreneurs for whom I can identify psychological obstacles that, when unblocked, will result in massive increases in bottom-line results.
IF you meet my criteria, I’ll ask you for permission to pitch you on joining my roster of clients (or waiting list, if the roster is full). I’ll do this at the end of our session, and you’ll have the opportunity to opt out and terminate the call before my gentle pitch ever happens.
No pressure, and no hard feelings.
Because after all, the most important thing is that I meet YOUR criteria. This one-off call isn’t just about me assessing your situation – it’s about YOU assessing whether I’m a good fit for you.
Of course, if we’re to talk together one on one for a full hour, I have to charge for that time. (I’ll tell you how much in a second.)
Here’s the best part: If you take a Test Drive Consult and feel like you haven’t received massive value within the hour itself and you most definitely don’t want to continue any formal relationship… you’ll get all your money back.
In fact, you don’t even need a reason.
This is a no-questions-asked real guarantee. (And I anticipate paying out more than a few of these – I’ll explain why in a second.) All you have to do is send an email to my assistant and say “Thanks, but no thanks. I’d like a refund please.”
My assistant will immediately process a full refund of your fee. No questions asked, and no need to contact me or worry about hurting my feelings (even though you won’t).
The Risk-Free Test-Drive Consult is $299. You can book yours at the bottom of this page.
I’ve set the price to eliminate tire kickers. That’s the big change. What’s killing me is that when it came to Clarity Couch reports, I affectionately began thinking of them as “Charity Couch” reports, because while I’m busy spending hours recording them free of charge, truly serious prospective clients are getting frustrated waiting in an ever-increasing line.
Remember, though Test Drive Consult costs money it is 100% risk free, and in a very real way:
Your payment is held in escrow (Paypal does that for everyone anyway) while you think over our work together. You or I can decide we won’t proceed, at any point, and that triggers an instant refund. I’ll always provide explanation if that’s the case on my end, but you don’t have to say a word if you want out.
There’s a good chance that I may quickly determine I’m not the right person to help you during the actual call.
Should that happen, I’ll make double-sure to explain the situation and offer a referral to any number of experts in my (vast) network. You’ll get the help you want and need. I will refund your full payment and send you on your way. We’ll stay in touch and be friends.’
And of course, there is no risk for you – if you don’t get what you need from the session, ping my assistant and get an instant refund.
This is a much better way of doing business, in my opinion. It means that I no longer have to hand out free advice to people who know they’re in a position where they can’t even imagine hiring me
Except I’ve ALWAYS dished out free advice via email. And I continue to do so.
I can’t record you a custom audio report anymore, but if you want to just flick me an email and be as detailed as you like, I’ll reply as soon as I can. For free.
We’ll have a dialogue, and it’ll be great. I love to help. You help me by inspiring me to write more and better content, so get in touch. It won’t be the same level of killer focus and results we’d create in a test drive session, but it’ll still be valuable and fun!
For those of you frustrated that you can’t just click a button and get me instantly “in your corner”? Now you can.
This is the button:
Click it, and you’ll pay $299 – 100% secure, using any credit card, via Paypal.
You’ll get sent straight to my induction questionnaire.
My assistant will contact you to schedule a call within the next five business days.
I’ll start doing my homework, review your questionnaire and various business details.
We’ll talk. Minds will blow. Progress will happen. You’ll love it.
You’ll probably join the pantheon of entrepreneur rockstars on my regular client roster. And if you don’t love it? You can go on your way, satisfied with an hour of business strategy with the shrink. OR, you can shut the whole thing down whenever you please without losing anything.
If you’ve been vaguely telling yourself you should really “get in touch with that Shrink guy”, now is the time. The way to do it is here.
By the way, for those of you who are still waiting for your Clarity Couch reports… I’m sorry. I apologize for the delay and should’ve done this sooner, but I definitely keep my word: I will get yours to you. I’m not accepting any new applications as of today, so it’s just a matter of time as I work through the backlog.
If you’re waiting, but want to (understandably) skip straight to the Test Drive Consult and forgo your Clarity Couch report, let me know immediately by sending an email to email@example.com. I’ll drop the price for you – and you alone – only for this one time. Details upon application.
(If you’re not waiting on a Clarity Couch report, there is no point applying for a discount, of course.)
That’s it, folks, the announcement is now complete. Regular scheduled programming will resume shortly.