Last friday marked the one month anniversary of my new, improved website. It’s been a truly fantastic month of connecting with new friends and clients, all over the world. The stats are in, the ROI has been measured and I’m declaring it a victory!
To celebrate, I’m giving away free (very valuable) stuff! To you! I’m also kicking off a breakthrough blog series on the Psychology of Selling. Free stuff and sales – somehow all connected. Read on to find out what it’s all about…
I love sales. I genuinely enjoy the process of selling face to face, on the phone, by email or through clever web copy. Before I began my entrepreneurial career, I worked as a successful sales rep in a competitive B2B market.
These days, I sell directly to (and generate 90% of my income from) the corporate market. I use a formula (which you’ll soon receive, free) to ensure I convert 100% of appointments I attend to five figure consultancy gigs.
I’ve studied the science and art of sales then blended my knowledge of human psychology into the mix. I’ve researched the formula required to have another human make a buying decision – happily on their part and ethically on yours. All in all, I like to think of myself as a sales expert!
You MUST become a sales expert too!
The ability to sell skillfully is critical for absolutely everybody. I’d normally say “for every type of entrepreneur” but sales is something we all need to master. When most folks think of sales, they picture direct, face-to-face fast talking sleaze balls. The dreaded second hand car salesmen comes to mind. It’s a major turn off.
My first point, to challenge that oh-so-common “I don’t need to know how to sell” assumption, is this:
As an entrepreneur, even if you don’t sell direct or face-to-face, you do sell somehow. Otherwise, you wouldn’t be making any money. Your sales might be online and rely on your copywriting skills to make the pitch – maybe you sell over the phone. Do you ever respond to email enquiries about your products or services? That’d be sales too.
Regardless of format, you’re a sales person.
Second point, for the people who aren’t even in business or are determined to remain resolutely “against” sales as a matter of personal philosophy:
Even if you don’t have a product or service… you’re in sales. Every time you try to convince someone that you are right, you’re selling an idea.
Sales is communication with purpose.
Bloggers - sell us your expertise and we’ll give you our dollars, attention and admiration.
Teachers – we rely on you to sell ideas and the importance of learning with such conviction that our kids make it through 10+ years of school without any “buyers remorse”.
Artists - sell us your philosophy, your views on the world and your ideology. We’ll buy your work for the idea it represents, but you’ll need to convince us first.
Parents – you are in sales. Your competitor is the drug dealer and a whole team of sales reps from “the wrong crowd”. Are you certain you have the skills to successfully pitch your child the benefits of choosing a life of ambition and drive… while they shop around elsewhere for instant gratification?
Corporate employees - do you want the secret to a successful career? Master the skills to successfully sell the benefits of project you’re involved in. Sell your boss on the ROI of every action you take. Be a sales person within the business and you’ll be banking commissions for life.
This list could go on. Everyone is in sales. You are in sales.
If you’ve ever tried to convince, persuade or pitch someone of anything, you’re a sales person. No money necessarily has to change hands, but I promise you that successful sales will create rewards in your life.
So, how good at selling are you?
This blog series is designed to equip you with absolutely everything you need to become a master salesperson.
Good stuff coming up!
Over the next four weeks I’ll be publishing juicy, detailed posts that give you the secrets to fast track your sales results. In as little as four weeks you’ll be a smooth talking pitch-master with game-changing integrity to boot.
You’ll learn detailed specifics on the Art of Instant Rapport. You’ll master the yin and yang of sales – Emotion vs Logic. You’ll become skilled in the Science of Leverage.
Sound good? All that is nothing compared to the reports, worksheets and guides that I’ll be mailing out exclusively to my blog subscribers over the month. These resources will never again be offered free… so grab them while you can!
The best part? It’s all absolutely free – but you only get the extra resources if you subscribe by email.
But wait, there’s more! (isn’t there always?)
On top of free, valuable, practical info that rewards my loyal subscribers, I’m running a crazy competition. At the end of the month, I’ll give away:
- An entire month of my 1on1 “Entrepreneur Shrink Gold Package” consulting service (valued at $1199)
- Two hours of rockstar email biz/sales consulting with web marketing genius James Chartrand (valued at $500)
- A free copy of my ebook Demystify your Fear (great for overcoming sales reluctance)
- A week long 1on1 power-consult on your business’s sales strategy with me (valued at $435)
- One hour email biz/sales consulting with web marketing genius James Chartrand (valued at $250)
- A free copy of my ebook Demystify your Fear (perfect for smashing sales self-sabotage)
- A free copy of my ebook Demystify your Fear
Why am I doing this? I could be crazy. James Chartrand thinks I am – it took quite a bit of persuading to get her on board for this. Luckily I’m an expert salesperson eh?
Simply put, I’m so jazzed about the success my site has enjoyed so far, that I want to give something back and grow at the same time.
How can you enter to win?
- Sign up to receive blog updates by email. You need to do this anyway to get the bonus material that’s coming up. If you’re already signed up, skip this step.
- Tweet each post in this series. Include the hashtag #salepsych and join the conversation. I’ll be hanging out on twitter this month and focusing on answering your questions about Sales Psychology.
- Comment on each post in this series. This is where the ultimate winners will be determined. Each post will wrap up with a poignant question or two. All you have to do is post an answer. Quality and insight wins.
The best interaction will be rewarded! I’ll pick winners based on the quality and frequency of their interaction through twitter and the blog comments. My big goal is to share some tactics of extraordinary value, create discussion and expand my circle of web-influence as I do so.
So go sign up for email updates right away – use the form at the top right of this page or click here. You will receive the bonus material over the upcoming month.
Get out on twitter and spread the word about this series and the competition. Feel free to chat and ask any questions – aside from timezone funkiness, I’ll be around to help.
And, finally, leave a comment (click through to the site if you’re reading this in a feed or email) with the answer to the following question:
Why do you want to master sales psychology?