It’s extremely difficult for me to write this article. Rather, it was difficult. The reason you’re reading this now is that it just became easy. I just “got” it, so now I can articulate it.
I can share this thing that has been brewing for quite some time.
One of the biggest blockages that gets between an entrepreneur and her sales (that fickle conversion ratio of Strangers into Customers) is a lack of hugs, rainbows, fluffy unicorns and other good vibes.
Allow me to explain… Continue reading “Why love, good vibes and fluffy bunnies will boost your sales”
A great network is the foundation of every successful entrepreneurial career.
As tempting as it sounds (especially for introverts) big business wins don’t happen from years of slaving alone in your basement. A bit of that is always required but as always, it’s about who you know.
To cut the preamble short: This quick-and-dirty article breaks down the seven most deadly networking mistakes I see all sorts of (otherwise smart) entrepreneurs making.
Since you know who’s blog you’re reading, I barely need to tell you that these are so counter intuitive you might actually hear other “experts” giving contradictory advice.
Only amateurs do the following… Continue reading “7 Deadly Entrepreneurial Networking Mistakes”
Today I have an announcement that is both personal and significant, but I’ll get to that in a bit. I want to talk briefly about this notion of when and where to invest in your own business. It’s something every entrepreneur wrestles with.
There is only one type of investment that can be made within a business: The kind that brings in revenue. That adds to the bottom line. That makes money. In other words, when we put money (or time!) into our own businesses, there needs to be a return.
Business owners delay opening their wallets and their schedules, for fear that their investment will go awry. That the ROI… won’t.
I just made a pretty serious investment and I’m really, really happy with the outcome. Case study time! I’m sharing the criteria I used (that you can to) to make the decision and take the plunge…
Continue reading “How to know when to invest in your business”
Another piece of advice given by everyone, ever. The drive to think more positively is so ubiquitous it’s become gospel.
Positivity makes people happier and healthier, but what does it do to your business?
What if your hard-earned habit of optimism is costing you money and success? Chances are this is happening and only delving into your psychology will fix it. Continue reading “Why your optimism can hurt your bottom line”
Do you trust me?
Trust is everything. Entrepreneurs are merchants of trust. More than any other group, except perhaps therapists. So this topic is near and dear to my heart.
Entrepreneurs need trust like a fish needs water – in deal making, customer satisfaction, investment and more.
Cutting edge research has put a spotlight on trust and everything that matters in business.
For the first time ever, we can now reveal the precise factors that spark trust in human minds. The minds of our customers. Trust at a chemical level.
This may affect your marketing/capital-raising/sales strategy. Read on… Continue reading “Sales Psychology – Tapping the neuroscience of trust”