It’s extremely difficult for me to write this article. Rather, it was difficult. The reason you’re reading this now is that it just became easy. I just “got” it, so now I can articulate it.

I can share this thing that has been brewing for quite some time.

One of the biggest blockages that gets between an entrepreneur and her sales (that fickle conversion ratio of Strangers into Customers) is a lack of hugs, rainbows, fluffy unicorns and other good vibes.

Allow me to explain…  Continue reading “Why love, good vibes and fluffy bunnies will boost your sales”

“Think positive.”

Another piece of advice given by everyone, ever. The drive to think more positively is so ubiquitous it’s become gospel.

Positivity makes people happier and healthier, but what does it do to your business?

What if your hard-earned habit of optimism is costing you money and success? Chances are this is happening and only delving into your psychology will fix it. Continue reading “Why your optimism can hurt your bottom line”