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Entrepreneur Emergency: 6 questions to ask when things go bad

Entrepreneur CrisisThings going pear-shaped or “the $#*% hitting the fan” are a reality of being in business.

The way we deal with those crisis situations speaks volumes on our character. It is one of the big psychological differences that widens the gulf between successful and struggling entrepreneurs.

This super short article is guaranteed to give you a powerful,”take away” tool for transforming disaster scenarios.


In a crisis situation, from flooded offices to losing that crucial contract, the business owner and entrepreneur relies on their psychological conditioning (whether they like it or not).

When confronted with an escalating, sticky situation our mind tends to naturally start grinding it’s gears. The direction that our “crisis thinking” takes us is what will ultimately determine our results.

For the entrepreneur, it is thinking alone that dictates if she comes out on top… or fails miserably.

That thinking begins with the questions we ask ourselves.


Ineffective Questions to ask during a crisis

  • What has gone wrong?
  • Why is it important?
  • Whose fault is it?
  • Why does this happen to me?

These are ineffective questions simply because of the kind of answers they produce.

Mentally answering the first two questions, for example, is only going to create a greater sense of loss and dread… as you contemplate the magnitude of the screw-up or disaster you’re facing.

The 2nd two questions are used by people trying to come to terms with the loss by pushing the cause of it outside of themselves. This kind of thinking robs you of the power to change your situation – focusing instead on blaming others for your plight.


Useful questions to resolve problems

  • What (emotional) state would be most useful right now?
  • How do I want to remember this in 6 months?
  • What can I learn from this?
  • What do I have the power to change?
  • What resources do I have available?
  • What have I got to be grateful for?

These questions demand that you focus on the most destructive part of any crisis: Your personal emotional state.

Secondly, you force yourself to frame the circumstances from a far more useful perspective… Very few disasters have ramifications beyond 6 -12 months.

By focusing on the personal learnings you can make, you reframe any negative situation as a powerful turning point in your entrepreneurial education.

Shouldering the responsibility to make changes forces us to realise the resources that we have – external and financial… or internal and mental.

Use these six questions to avert disaster and transform crisis into something useful.

… mastering this one skill will put you in the same league as the world’s top business leaders.

You can be sure that your business hero didn’t get there by asking “Whose fault is this?” … so neither should you!


My crisis…

Many years ago I lost an enormous corporate consulting contract… at the last minute. Having signed off the deal, I was literally waiting for the first advance payment to appear in the bank.

Like all inexperience entrepreneurs, since I was positive I would get this deal… I had “banked” on it and was relying on the payment to balance my budget.

When a natural disaster (seriously) forced my client to cancel the contract, I experienced a personal crisis of some magnitude. Awake til 4am, I wondered what I would do and where I would find the kind of cash I was relying on.

I personally spent days meditating on the first list of crappy questions. It was an extraordinarily dark time. When a friend (and fellow NLP person) emailed me the list of 6 “useful” questions, it turned things around for me.

The questions gave me the perspective (and necessary change of state) to dig my way out of potential ruin. I lost that particular client, but moved on to others.

In particular, I learnt an enormous lesson about budgeting on dollars that are not in the bank (don’t do it!).

For me, realising that I had so much to be grateful (despite my natural inclination to forget everything good in the world) was the most significant turning point.


Let me know (via the comment section below) when, in your life or business, these questions could have useful for you…


1 Comment

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  1. I feel with a pain In the right and center of my chest which last for few seconds ,tingling arm, and pain in my hand,neck ,and jaw . I am 15 years old

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