At least, that’s title of the post I’d like to write – if only my annoying sense of morals would allow it! I got a chance to pick Seth’s brain last week and thought you’d benefit from a field report of the Q&A.
To be 101% honest, calling it a “Q&A” would be like calling a Manatee a “beautiful, graceful sea-swan”.
The reality: I snuck into a webinar for female business people of Australia, that Seth was participating in.
Not only was I not in Australia at the time, but my wig was totally unconvincing too.
Nevertheless, when they opened up the floor for questions and some 600 women clamoured to have their queries answered, my question somehow got through.
I asked Seth:
“What advice do you have for someone who struggles to define their superpower?”
If you’ve read Seth’s latest book Linchpin, you’ll know that a “superpower” is the ultimate elevator pitch – it’s what makes a linchpin indispensable.
For a long time I had really struggled with this. I’ve helped clients out as a therapist, strategist, consultant, coach, speaker, trainer and more… always creating enormous value.
Yet, I could never sum up what I had to offer. In fact, when people at parties asked “What do you do?” … my most common response was:
“Well, it’s complicated and I don’t wanna bore you…”
Seth’s reply was simple, to the point and change-my-life-and-business-forever awesome:
“Your closest 50 clients and friends know your superpower. Just ask them.”
I immediately got on the phone and speed-dialled my favourite client. I asked him what he thought my “superpower” was.
His response? “Its uh, like you’re some kind of awesome Shrink… but for entrepreneurs.”
I phoned around a bunch of other clients and friends to bounce that idea off them. The verdict was universal:
My superpower is being THE Shrink for Entrepreneurs.
If you’ve ever had trouble articulating what you have to offer, now you know Seth’s shortcut.
So… what’s your superpower? (Leave a comment below)