It’s a wonder you’ve managed to sell as much as you have. Your customers have got issues. They’re illogical, impulsive weirdos.
Why? Because your market demographic, no matter how “niche” you might be, is made up of the wider group of freaks we refer to as “humanity”. Crazy people.
Yet entrepreneurs continue to act as if their customers are part of some large group that can be predicted, rationalized and plotted on graphs.
Here’s a story that’ll prove to you why your customers are crazier than you realize… Continue reading “All your customers are crazy (aka psychological customer retention)”